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- W2801479616 abstract "Abstract With the emergence of the specialty stores in the last decades, we address the following question: “What are the main characteristics of specialty food retail customer segments?”. Data from a sample of 597 consumers residing in the US was analyzed through two-step cluster analysis. Results suggest that specialty food customers could be segmented in “standalone rationals”, “foodies”, “cherry pickers” and “indulgencers”; being the “foodies” the most attractive segment since they are strongly involved with specialty food products. Therefore, specialty food retail customers cannot be seen as a homogenous group and retailers could manage specialty food stores as four different retail settings." @default.
- W2801479616 created "2018-05-17" @default.
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- W2801479616 date "2018-07-01" @default.
- W2801479616 modified "2023-09-27" @default.
- W2801479616 title "From “foodies” to “cherry-pickers”: A clustered-based segmentation of specialty food retail customers" @default.
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- W2801479616 doi "https://doi.org/10.1016/j.jretconser.2018.04.010" @default.
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