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• W2801606412 abstract "Enhanced internal marketing (IM) practice may deliver a competitive advantage for budget airline operators through increased employee satisfaction. This study examines the relationship between IM practice and employee satisfaction in a budget airline setting. A survey was administered to 252 flight attendants to investigate and analyse their perceptions of IM practice and current satisfaction with their employer. Data were analysed via structural equation modelling. The results indicate that IM practice impacted significantly on an employee's satisfaction with the budget airline. The findings suggest IM practice can be used by budget airline managers to deliver increased employee satisfaction, which in turn will enhance competitive advantage. Limitations and future research directions are outlined." @default.
• W2801606412 created "2018-05-17" @default.
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• W2801606412 date "2018-04-19" @default.
• W2801606412 modified "2023-10-18" @default.
• W2801606412 title "Extending understanding of the internal marketing practice and employee satisfaction relationship: A budget Chinese airline empirical examination" @default.
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• W2801606412 doi "https://doi.org/10.1177/1356766718757270" @default.
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