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- W2801732306 abstract "AbstractStorytelling has become an integral part of communication strategies in the tourism industry in order to promote and differentiate destination brands online. Despite increasing investments ..." @default.
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- W2801732306 date "2018-04-23" @default.
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- W2801732306 title "Storytelling in the context of destination marketing: an analysis of conceptualisations and impact measurement" @default.
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