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- W2801777713 abstract "Abstract The great diversity of marketing definitions and characterizations is not favorable to the theory and practice of the 21st century management, being, generally, the consequence of a non-systemic approach and analysis of organization/ company functions. The present work aims to contribute to the increase of management and marketing rigor in order to achieve lasting/ sustainable progress in all areas. The methodology of systemic approach and analysis is applied at the level of organization/ company functions, while deepening the “marketing” mixed complex function. Starting from an original model “7 Environments - 7 Resources/ Products”, a systemic model with 11 functions of the organization/ company is being developed, the holistic (systemic) marketing and the related 9P marketing mix are being defined and characterized in a systemic manner, the stages of the lasting/ sustainable competitiveness cycle of holistic marketing is being described. The in-depth study of the content of self-contained cycles for the lasting/ sustainable competitiveness of organizations/ enterprises is the topics of future research. Applying the results in practice facilitates the organization's orientation towards lasting/ sustainable progress." @default.
- W2801777713 created "2018-05-17" @default.
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- W2801777713 date "2018-01-01" @default.
- W2801777713 modified "2023-09-23" @default.
- W2801777713 title "A Systemic Characterization of Organizational Marketing" @default.
- W2801777713 doi "https://doi.org/10.1016/j.sbspro.2018.04.019" @default.
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