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- W2801835838 abstract "The present study aimed to explore using popular technology that people already have/use as a health promotion tool, in a campus wide social media health promotion initiative, entitled #LancerHealth. During a two-week period the university community was asked to share photos on Twitter and Instagram of What does being healthy on campus look like to you?, while tagging the image with #LancerHealth. All publically tagged media was collected using the Netlytic software and analysed. Text analysis (N=234 records, Twitter; N=141 records, Instagram) revealed that the majority of the conversation was positive and focused on health and the university. Social network analysis, based on five network properties, showed a small network with little interaction. Lastly, photo coding analysis (N=71 unique image) indicated that the majority of the shared images were of physical activity (52%) and on campus (80%). Further research into this area is warranted." @default.
- W2801835838 created "2018-05-17" @default.
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- W2801835838 date "2018-02-05" @default.
- W2801835838 modified "2023-10-16" @default.
- W2801835838 title "#Lancerhealth: Using Twitter and Instagram as a Tool in a Campus Wide Health Promotion Initiative" @default.
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- W2801835838 doi "https://doi.org/10.4081/jphr.2018.1166" @default.
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