Matches in SemOpenAlex for { <https://semopenalex.org/work/W2802062050> ?p ?o ?g. }
Showing items 1 to 65 of
65
with 100 items per page.
- W2802062050 abstract "Launching of something new is not as easy as it used to be once. It’s not accidental in the contemporary world it is rather incidental. Amidst an extremely competitive market it’s not only about calling a press meet and launching a product, there are procedures involved in it. In the thick of some major players and many minor players,Patanjali was launched in the year 2006. Patanjali was headed by an unpaid brand ambassador who never studied marketing and still Patanjali’s success is a matter of study for marketeers. This paper is a study on how Baba Ramdev successfully launched Patanjali, the strategies which helped increase market share of Patanjali, the steps taken by Baba Ramdev to create the brand Patanjali and what steps could be taken by the company in order to keep going." @default.
- W2802062050 created "2018-05-17" @default.
- W2802062050 creator A5023752529 @default.
- W2802062050 date "2018-07-07" @default.
- W2802062050 modified "2023-09-24" @default.
- W2802062050 title "STRATEGIES THAT UNPAID BRAND AMBASSADOR BABA RAMDEV EMPLOYED TO CREATE BRAND PATANJALI" @default.
- W2802062050 hasPublicationYear "2018" @default.
- W2802062050 type Work @default.
- W2802062050 sameAs 2802062050 @default.
- W2802062050 citedByCount "0" @default.
- W2802062050 crossrefType "journal-article" @default.
- W2802062050 hasAuthorship W2802062050A5023752529 @default.
- W2802062050 hasConcept C10138342 @default.
- W2802062050 hasConcept C112698675 @default.
- W2802062050 hasConcept C144133560 @default.
- W2802062050 hasConcept C16051113 @default.
- W2802062050 hasConcept C162853370 @default.
- W2802062050 hasConcept C17744445 @default.
- W2802062050 hasConcept C182306322 @default.
- W2802062050 hasConcept C199539241 @default.
- W2802062050 hasConcept C2524010 @default.
- W2802062050 hasConcept C2779760435 @default.
- W2802062050 hasConcept C33923547 @default.
- W2802062050 hasConcept C90673727 @default.
- W2802062050 hasConceptScore W2802062050C10138342 @default.
- W2802062050 hasConceptScore W2802062050C112698675 @default.
- W2802062050 hasConceptScore W2802062050C144133560 @default.
- W2802062050 hasConceptScore W2802062050C16051113 @default.
- W2802062050 hasConceptScore W2802062050C162853370 @default.
- W2802062050 hasConceptScore W2802062050C17744445 @default.
- W2802062050 hasConceptScore W2802062050C182306322 @default.
- W2802062050 hasConceptScore W2802062050C199539241 @default.
- W2802062050 hasConceptScore W2802062050C2524010 @default.
- W2802062050 hasConceptScore W2802062050C2779760435 @default.
- W2802062050 hasConceptScore W2802062050C33923547 @default.
- W2802062050 hasConceptScore W2802062050C90673727 @default.
- W2802062050 hasIssue "4" @default.
- W2802062050 hasLocation W28020620501 @default.
- W2802062050 hasOpenAccess W2802062050 @default.
- W2802062050 hasPrimaryLocation W28020620501 @default.
- W2802062050 hasRelatedWork W1580569988 @default.
- W2802062050 hasRelatedWork W1987431635 @default.
- W2802062050 hasRelatedWork W2004736761 @default.
- W2802062050 hasRelatedWork W2462545882 @default.
- W2802062050 hasRelatedWork W2528269789 @default.
- W2802062050 hasRelatedWork W2938183134 @default.
- W2802062050 hasRelatedWork W2953723864 @default.
- W2802062050 hasRelatedWork W2992480338 @default.
- W2802062050 hasRelatedWork W3192512567 @default.
- W2802062050 hasRelatedWork W3195687694 @default.
- W2802062050 hasRelatedWork W3207997536 @default.
- W2802062050 hasRelatedWork W384886587 @default.
- W2802062050 hasRelatedWork W412007964 @default.
- W2802062050 hasRelatedWork W436612880 @default.
- W2802062050 hasRelatedWork W619208856 @default.
- W2802062050 hasRelatedWork W66846979 @default.
- W2802062050 hasRelatedWork W194706611 @default.
- W2802062050 hasRelatedWork W2270232568 @default.
- W2802062050 hasRelatedWork W2273420476 @default.
- W2802062050 hasRelatedWork W2804107489 @default.
- W2802062050 hasVolume "8" @default.
- W2802062050 isParatext "false" @default.
- W2802062050 isRetracted "false" @default.
- W2802062050 magId "2802062050" @default.
- W2802062050 workType "article" @default.