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- W2802086795 abstract "Although the literature on consumer (or user) entrepreneurship is flourishing, research has focused on sources of product innovation as a driver of consumer entrepreneurial venture establishment and overlooked sources of cultural innovation. By drawing on the theory of cultural innovation, this paper provides a case study on the emergence and rise of a recently established consumer entrepreneurial venture that stands out in the local competitive arena for the cultural positioning that it pursues. Findings drawn from a two-year longitudinal case study combining longitudinal case analysis with enactive research shed light on how consumers can recognize the existence of a cultural opportunity, craft a cultural strategy and structure a firm to exploit this opportunity commercially. The study provides a theoretical and empirical elaboration to link the literature of consumer entrepreneurship with the theory of cultural innovation." @default.
- W2802086795 created "2018-05-17" @default.
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- W2802086795 date "2018-11-01" @default.
- W2802086795 modified "2023-10-18" @default.
- W2802086795 title "Consumer entrepreneurship and cultural innovation: The case of GinO12" @default.
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- W2802086795 doi "https://doi.org/10.1016/j.jbusres.2018.04.019" @default.
- W2802086795 hasPublicationYear "2018" @default.
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