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- W2802170090 abstract "Women are the future of the economy - controlling about $20 trillion in annual consumer spending, and that figure is expected to rise to $28 trillion by 2018. Financially empowered women have a positive impact on the economy, helping improve living standards, bettering education and boosting jobs. Vestpod's mission is to empower women financially by making it easier to be smarter about money and take action to better manage it. Women are in need of a good confidence boost. A study by Annamaria Lusardi and Olivia S. Mitchell revealed that while women scored lower than men on financial literacy tests. Thus, understanding and addressing women's values and beliefs, while helping them build their confidence, is vital to engaging women with finance. Innovation is imperative when it comes to bridging the gap in financial advice, regaining consumer trust and targeting the mass market." @default.
- W2802170090 created "2018-05-17" @default.
- W2802170090 creator A5064469275 @default.
- W2802170090 date "2018-03-23" @default.
- W2802170090 modified "2023-10-14" @default.
- W2802170090 title "Empowering Women Financially - The Why and the How" @default.
- W2802170090 doi "https://doi.org/10.1002/9781119444510.ch46" @default.
- W2802170090 hasPublicationYear "2018" @default.
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