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• W2802247655 abstract "A trade show and exhibition is an important promotion tool for communication which includes information exchange. Participating in international trade shows and exhibitions is an approach that facilitates global expansion. Achieving better trade show and exhibition performance should be a vital issue for participating companies because they dedicate budgets and time for the participation. The purpose of this chapter is to examine visitor experiences across different stands and other event areas at the trade show and exhibition; to identify visitor expectations with the different exhibitors and with other visitors; to identify visitor satisfaction through their evaluations of different experiences at the trade show and exhibition; and to propose a new perspective to see business visitor behavior from an experiential standpoint. Ethnographic methods are adopted based on extensive study and an immersion in a selected trade show and exhibition in Malaysia. This chapter provides an initial understanding of the nature of the experiences provided at trade shows and exhibitions. In reporting corresponding visitor responses, this chapter will also contribute to research on trade show and exhibition performance." @default.
• W2802247655 created "2018-05-17" @default.
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• W2802247655 date "2018-01-01" @default.
• W2802247655 modified "2023-09-25" @default.
• W2802247655 title "Visitors Experiences, Expectations and Satisfaction in Trade Shows and Exhibitions" @default.
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• W2802247655 doi "https://doi.org/10.1007/978-3-319-78553-0_3" @default.
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