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- W2802955805 abstract "Social media has earned a place in the life of almost every single person on the planet. This chapter explains some of the main three challenges, and proposes ways for how an industry can solve these challenges of using social media for insurance. First, insurers need to convince their customers to share their social media profile. Secondly, the platforms themselves need to be aware and approve of the way insurers use this sensitive data. Finally, even if users and platforms agree to share data with an insurer, there is a challenging technical difficulty inherent in distilling insights from massive amounts of unstructured data. Predicting insurance needs, giving insights to insurance agents, and calculating risk classifications from social media data is extremely difficult, which is why even social media analytics companies working with banks have not yet moved over to insurance (as of the time of writing)." @default.
- W2802955805 created "2018-05-17" @default.
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- W2802955805 date "2018-03-23" @default.
- W2802955805 modified "2023-10-17" @default.
- W2802955805 title "Social Media in Insurance" @default.
- W2802955805 doi "https://doi.org/10.1002/9781119444565.ch64" @default.
- W2802955805 hasPublicationYear "2018" @default.
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