Matches in SemOpenAlex for { <https://semopenalex.org/work/W2802983868> ?p ?o ?g. }
- W2802983868 endingPage "107" @default.
- W2802983868 startingPage "84" @default.
- W2802983868 abstract "Mobile phones, especially the smart ones are becoming a main need for millions of people from all ages. Producers pay attention to develop a repeat purchasing behavior among their customers, aiming to resale their updated models. Brands play an important role in facilitating and affecting customer?s choice process, especially for high-technology products. Brand loyalty concerns the behavior of rebuying and at the same time, the antecedents causing that actual behavior. This study aims to study the relationships between consumer personality, brand personality and brand loyalty with data collected from 394 participants by two questionnaires (for Samsung and Apple) using convenience sampling method. Questionnaires are designed by using CAD scale of Cohen (1967), brand personality scale of Aaker (1997) and brand loyalty scale of Chaudhuri and Holbrook (2001). Four groups of hypotheses were tested with regression analyses and one group by comparing means. Findings include statistically significant results." @default.
- W2802983868 created "2018-05-17" @default.
- W2802983868 creator A5005356184 @default.
- W2802983868 creator A5012016461 @default.
- W2802983868 creator A5059534018 @default.
- W2802983868 creator A5072923889 @default.
- W2802983868 date "2018-08-19" @default.
- W2802983868 modified "2023-09-27" @default.
- W2802983868 title "DO THE EFFECTS OF BRAND PERSONALITY DIMENSIONS ON BRAND LOYALTY CHANGE ACCORDING TO CONSUMERS? PERSONALITIES?" @default.
- W2802983868 cites W1546254647 @default.
- W2802983868 cites W1574378514 @default.
- W2802983868 cites W1641003075 @default.
- W2802983868 cites W1922029571 @default.
- W2802983868 cites W1965574139 @default.
- W2802983868 cites W1971472674 @default.
- W2802983868 cites W1972261352 @default.
- W2802983868 cites W1974099431 @default.
- W2802983868 cites W1978909693 @default.
- W2802983868 cites W1993030836 @default.
- W2802983868 cites W2001190246 @default.
- W2802983868 cites W2006130766 @default.
- W2802983868 cites W2006832418 @default.
- W2802983868 cites W2019516955 @default.
- W2802983868 cites W2026149024 @default.
- W2802983868 cites W2028390795 @default.
- W2802983868 cites W2035787860 @default.
- W2802983868 cites W2061659318 @default.
- W2802983868 cites W2070359993 @default.
- W2802983868 cites W2076162909 @default.
- W2802983868 cites W2102467277 @default.
- W2802983868 cites W2115612291 @default.
- W2802983868 cites W2116275575 @default.
- W2802983868 cites W2133097978 @default.
- W2802983868 cites W2201080319 @default.
- W2802983868 cites W2252453694 @default.
- W2802983868 cites W2316836042 @default.
- W2802983868 cites W2321646437 @default.
- W2802983868 cites W2471228829 @default.
- W2802983868 cites W2502331570 @default.
- W2802983868 cites W2615492396 @default.
- W2802983868 cites W2741846395 @default.
- W2802983868 cites W2767879018 @default.
- W2802983868 cites W2905327414 @default.
- W2802983868 cites W3121590070 @default.
- W2802983868 cites W3124394317 @default.
- W2802983868 cites W606553535 @default.
- W2802983868 cites W2188811547 @default.
- W2802983868 doi "https://doi.org/10.30685/tujom.v3i2.35" @default.
- W2802983868 hasPublicationYear "2018" @default.
- W2802983868 type Work @default.
- W2802983868 sameAs 2802983868 @default.
- W2802983868 citedByCount "13" @default.
- W2802983868 countsByYear W28029838682020 @default.
- W2802983868 countsByYear W28029838682021 @default.
- W2802983868 crossrefType "journal-article" @default.
- W2802983868 hasAuthorship W2802983868A5005356184 @default.
- W2802983868 hasAuthorship W2802983868A5012016461 @default.
- W2802983868 hasAuthorship W2802983868A5059534018 @default.
- W2802983868 hasAuthorship W2802983868A5072923889 @default.
- W2802983868 hasConcept C112698675 @default.
- W2802983868 hasConcept C144133560 @default.
- W2802983868 hasConcept C152455256 @default.
- W2802983868 hasConcept C15744967 @default.
- W2802983868 hasConcept C162853370 @default.
- W2802983868 hasConcept C187288502 @default.
- W2802983868 hasConcept C205649164 @default.
- W2802983868 hasConcept C25908422 @default.
- W2802983868 hasConcept C2776967331 @default.
- W2802983868 hasConcept C2778755073 @default.
- W2802983868 hasConcept C2778813691 @default.
- W2802983868 hasConcept C2780144342 @default.
- W2802983868 hasConcept C58640448 @default.
- W2802983868 hasConcept C77805123 @default.
- W2802983868 hasConceptScore W2802983868C112698675 @default.
- W2802983868 hasConceptScore W2802983868C144133560 @default.
- W2802983868 hasConceptScore W2802983868C152455256 @default.
- W2802983868 hasConceptScore W2802983868C15744967 @default.
- W2802983868 hasConceptScore W2802983868C162853370 @default.
- W2802983868 hasConceptScore W2802983868C187288502 @default.
- W2802983868 hasConceptScore W2802983868C205649164 @default.
- W2802983868 hasConceptScore W2802983868C25908422 @default.
- W2802983868 hasConceptScore W2802983868C2776967331 @default.
- W2802983868 hasConceptScore W2802983868C2778755073 @default.
- W2802983868 hasConceptScore W2802983868C2778813691 @default.
- W2802983868 hasConceptScore W2802983868C2780144342 @default.
- W2802983868 hasConceptScore W2802983868C58640448 @default.
- W2802983868 hasConceptScore W2802983868C77805123 @default.
- W2802983868 hasIssue "2" @default.
- W2802983868 hasLocation W28029838681 @default.
- W2802983868 hasOpenAccess W2802983868 @default.
- W2802983868 hasPrimaryLocation W28029838681 @default.
- W2802983868 hasRelatedWork W1923107839 @default.
- W2802983868 hasRelatedWork W2032133332 @default.
- W2802983868 hasRelatedWork W2117233118 @default.
- W2802983868 hasRelatedWork W2139619160 @default.
- W2802983868 hasRelatedWork W2348796232 @default.
- W2802983868 hasRelatedWork W3009348868 @default.
- W2802983868 hasRelatedWork W3157365306 @default.