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- W2804143739 abstract "Trends present on international tourism market shape the style of rest and travel, diversifi cation of activities on vacation and impose the need for research, planning, shaping and management of tourism river cruises product. In accordance with specific characteristics of river cruising it is necessary to make certain corrections to the usual marketing mix elements for their application to river cruises. Therefore, the aim of this paper is to establish characteristics of the tourism river cruise products as one of key elements of the marketing mix that all organizations involved in river cruises have to effectively manage if they want to survive on dynamic tourism market and competitive environment." @default.
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- W2804143739 date "2016-01-01" @default.
- W2804143739 modified "2023-09-23" @default.
- W2804143739 title "River cruise as tourism product: marketing approach" @default.
- W2804143739 hasPublicationYear "2016" @default.
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