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- W2804611919 abstract "Communication issues between people with different backgrounds within the product development teams are commonplace. The causes are many, including cultural differences and language barriers. Nevertheless, cooperation between Marketing and Design was proved to be strongly correlated with product success. In this paper, we study an ontological way to overcome this problem. The framework is built on the FBS ontology and refers to Consumer Behaviour theories. It was tested on a set of 77 products." @default.
- W2804611919 created "2018-06-01" @default.
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- W2804611919 date "2018-01-01" @default.
- W2804611919 modified "2023-09-23" @default.
- W2804611919 title "AN ONTOLOGICAL FRAMEWORK TO LINK MARKETING AND DESIGN" @default.
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- W2804611919 doi "https://doi.org/10.21278/idc.2018.0189" @default.
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