Matches in SemOpenAlex for { <https://semopenalex.org/work/W2805269464> ?p ?o ?g. }
- W2805269464 abstract "Stealth placement marketing, where consumers are unaware that they are being marketed to, attempts to reduce the audiences' resistance to traditional persuasive advertising. It is a form of advertising that involves targeted exposure of brands or products incorporated in other works, usually with or without explicit reference to the brands or products. Brand placement can be presented in different visual and auditory forms in video programs. The present study proposed that different 'representations' (i.e., representable or non-representable) and 'sounds' (i.e., speech or musical sound) of brand placement can affect the viewers' perception of the brand. Event-related potential results indicated significant differences in P1, N1, P2, N270, and P3. Further, event-related spectral perturbation results indicated significant differences in theta, alpha, beta, and gamma (30-100 Hz), in the right parietal, right occipital area, and limbic lobe. 'Non-representable' or 'speech sound' brand placement induced significant temporal and spectral EEG dynamics in viewers." @default.
- W2805269464 created "2018-06-13" @default.
- W2805269464 creator A5001989596 @default.
- W2805269464 creator A5023625406 @default.
- W2805269464 creator A5075638058 @default.
- W2805269464 creator A5084289630 @default.
- W2805269464 date "2018-06-14" @default.
- W2805269464 modified "2023-10-10" @default.
- W2805269464 title "Temporal and spectral EEG dynamics can be indicators of stealth placement" @default.
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