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- W2806504852 abstract "The article presents the analysis of the strategy one of the leading enterprises of
 the United metallurgical company – the Foundry Rolling Complex using the typologies
 proposed by A. Chandler, M. Porter, Miles and Snow, V. Gerchikov. It is established that the
 need of the development strategy of the company was initially linked to the need for the owner
 and a hired Manager to agree on what areas should be developed to take into account the
 interests of both. The article identified: the long-term goal LPK, short term goals, ongoing
 courses and allocation of resources.
 From the point of view of competitive strategies A. Chandler, it was found that at present
 forestry uses positive strategy aimed at active consolidation of its position in the market and to
 enter new niches. According to the typology of M. Porter the company is gradually moving to
 the use of the differentiation strategy – the possibility of competition due to the uniqueness of a
 product with broad market coverage. According to the typology of miles and snow's the
 company follows a strategy of analysis, while achieving operational excellence and developing
 new products. The predominant component of the LPK, determining one of the six basic
 missions proposed by V. Gerchikov, is to focus on the area, which somewhat restricts the ability
 of the company to reduce costs and improve efficiency.
 Strategy analysis, performed using several typologies, has led to the conclusion that the
 company needs to actively develop new products. Is present on the same market of oil and gas
 pipes should look for new niches to supply steel builders, automakers, etc. To the base
 component orientation on site, you need to add the orientation to the case or result, without
 which successful competition will be impossible. The article also noted that to achieve long-term
 goals of forestry should stick to any one strategy." @default.
- W2806504852 created "2018-06-13" @default.
- W2806504852 creator A5049576472 @default.
- W2806504852 date "2018-05-30" @default.
- W2806504852 modified "2023-09-27" @default.
- W2806504852 title "ANALYSIS OF THE STRATEGY FOR THE FOUNDRY ROLLING COMPLEX OF THE UNITED METALLURGICAL COMPANY" @default.
- W2806504852 doi "https://doi.org/10.29039/article_5b06a2de64be08.86680040" @default.
- W2806504852 hasPublicationYear "2018" @default.
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