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- W2806560257 abstract "Estonian hip-hop duo Ookulm's single Whiskey, with its humorous wordplay, distorted sound effects, and cheery four-on-the-floor beats, tells story of a destitute alcoholic and relies on samples excerpted from alcoholic's notorious reality TV appearance. The single went viral and became ultimate binge-drinking party anthem among Estonian youth. Although Whiskey tests limits of what hip-hop means in Estonia, a leading figure in hip-hop community proclaimed it the dopest rap track of 2007 because of its piercing social critique.Ookulm's production articulates, perhaps unwittingly, pressing Estonian social concerns: 1) ethical questions in Estonian media regarding filming of drunk people who are unfit to give consent, and 2) Estonian state prioritizing tax revenue over Estonian citizens' health, since government regulations keep cost of alcohol low while levels of alcoholism remain high. However, when I asked DJ Melkker, producer of Whiskey, about his sampling practice as a social critique, he responded, This track has no specific meaning or aim—it's just cool.DJ Melkker's response is a reminder, to use Tricia Rose's words, how vital it is not to reject those practices that ruin our quest for untainted politically progressive cultural expression. Engaging with commodification of social marginality, alcoholism, and reality television spectatorship in tracks like Whiskey necessitates dealing first and foremost with ethnographic realities, perhaps at expense of finding an empowering, progressive politics in hip-hop. I trace production and reception stories of Ookulm's Whiskey in order to unpack specifically Estonian perspectives on alcohol consumption and music's role in shaping and reflecting these perspectives." @default.
- W2806560257 created "2018-06-13" @default.
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- W2806560257 date "2012-01-01" @default.
- W2806560257 modified "2023-09-27" @default.
- W2806560257 title "“We can drink ourselves to death but I’m a guy with money and I will take that risk”: Hip-Hop, Reality TV, and Alcohol in Estonia" @default.
- W2806560257 hasPublicationYear "2012" @default.
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