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- W2806637090 abstract "This study addresses consumer attitudes towards PLs and NB promotions during recessions. The research adopts a mixed method approach, combining interviews and a survey applied to consumers in a context of economic crisis. The results show that economic contractions change consumer behavior, highlighting the consumers’ rational dimension. They also establish bases for structural learning. Consumers assumed that the crisis helped them to become more economically and socially responsible, assuming an intention to maintain rational and responsible behaviors in a post-recession stage." @default.
- W2806637090 created "2018-06-13" @default.
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- W2806637090 date "2018-01-01" @default.
- W2806637090 modified "2023-09-27" @default.
- W2806637090 title "Consumer Attitudes During Periods of Economic Downturn: Embodying Responsible Behaviors" @default.
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- W2806637090 doi "https://doi.org/10.1007/978-3-319-92084-9_3" @default.
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