Matches in SemOpenAlex for { <https://semopenalex.org/work/W2808077681> ?p ?o ?g. }
Showing items 1 to 70 of
70
with 100 items per page.
- W2808077681 startingPage "621" @default.
- W2808077681 abstract "Corporate branding in nonprofit organization is a relatively new term in school management. The basic element of the marketing process of education makes the service itself, ie employees in education. This paper analyzes the role of employees in the construction of a brand that is specific to the school management. We describe a model for managing brands through brand identity, image and corporate reputation. The models that were used are The ACID Test of Corporate Identity Management, The Corporate Identity Mix and Keller's CBBE model. We analyzed the service from the aspect of creating the brand which is based on Kapferer's brand metaphor connecting the role of employees as providers and promoters of corporate identity. Finally, we review brand perceptions as key factor in building corporate performance in nonprofit organizations such as school management. The importance of corporate image, corporate reputation and communication is crucial for creating Communicated identity. Also, we indirectly achieve desired identity based on the creation of communication identity of the organization." @default.
- W2808077681 created "2018-06-21" @default.
- W2808077681 creator A5031193993 @default.
- W2808077681 date "2017-05-27" @default.
- W2808077681 modified "2023-09-28" @default.
- W2808077681 title "The importance of corporate identity and corporate branding in non-profit organization" @default.
- W2808077681 hasPublicationYear "2017" @default.
- W2808077681 type Work @default.
- W2808077681 sameAs 2808077681 @default.
- W2808077681 citedByCount "0" @default.
- W2808077681 crossrefType "proceedings-article" @default.
- W2808077681 hasAuthorship W2808077681A5031193993 @default.
- W2808077681 hasConcept C121332964 @default.
- W2808077681 hasConcept C136006765 @default.
- W2808077681 hasConcept C144024400 @default.
- W2808077681 hasConcept C144133560 @default.
- W2808077681 hasConcept C162853370 @default.
- W2808077681 hasConcept C163442688 @default.
- W2808077681 hasConcept C17744445 @default.
- W2808077681 hasConcept C201305675 @default.
- W2808077681 hasConcept C24890656 @default.
- W2808077681 hasConcept C2777382934 @default.
- W2808077681 hasConcept C2778355321 @default.
- W2808077681 hasConcept C36289849 @default.
- W2808077681 hasConcept C39549134 @default.
- W2808077681 hasConcept C48798503 @default.
- W2808077681 hasConcept C57375061 @default.
- W2808077681 hasConceptScore W2808077681C121332964 @default.
- W2808077681 hasConceptScore W2808077681C136006765 @default.
- W2808077681 hasConceptScore W2808077681C144024400 @default.
- W2808077681 hasConceptScore W2808077681C144133560 @default.
- W2808077681 hasConceptScore W2808077681C162853370 @default.
- W2808077681 hasConceptScore W2808077681C163442688 @default.
- W2808077681 hasConceptScore W2808077681C17744445 @default.
- W2808077681 hasConceptScore W2808077681C201305675 @default.
- W2808077681 hasConceptScore W2808077681C24890656 @default.
- W2808077681 hasConceptScore W2808077681C2777382934 @default.
- W2808077681 hasConceptScore W2808077681C2778355321 @default.
- W2808077681 hasConceptScore W2808077681C36289849 @default.
- W2808077681 hasConceptScore W2808077681C39549134 @default.
- W2808077681 hasConceptScore W2808077681C48798503 @default.
- W2808077681 hasConceptScore W2808077681C57375061 @default.
- W2808077681 hasLocation W28080776811 @default.
- W2808077681 hasOpenAccess W2808077681 @default.
- W2808077681 hasPrimaryLocation W28080776811 @default.
- W2808077681 hasRelatedWork W1526999294 @default.
- W2808077681 hasRelatedWork W1550409228 @default.
- W2808077681 hasRelatedWork W1597001674 @default.
- W2808077681 hasRelatedWork W1600380094 @default.
- W2808077681 hasRelatedWork W189211699 @default.
- W2808077681 hasRelatedWork W1965056474 @default.
- W2808077681 hasRelatedWork W1983963780 @default.
- W2808077681 hasRelatedWork W1989516431 @default.
- W2808077681 hasRelatedWork W2020026824 @default.
- W2808077681 hasRelatedWork W2037955438 @default.
- W2808077681 hasRelatedWork W2293468953 @default.
- W2808077681 hasRelatedWork W2342699344 @default.
- W2808077681 hasRelatedWork W2493682588 @default.
- W2808077681 hasRelatedWork W2543517928 @default.
- W2808077681 hasRelatedWork W2884879285 @default.
- W2808077681 hasRelatedWork W2891842136 @default.
- W2808077681 hasRelatedWork W2898808048 @default.
- W2808077681 hasRelatedWork W3116901106 @default.
- W2808077681 hasRelatedWork W3118535033 @default.
- W2808077681 hasRelatedWork W583025436 @default.
- W2808077681 isParatext "false" @default.
- W2808077681 isRetracted "false" @default.
- W2808077681 magId "2808077681" @default.
- W2808077681 workType "article" @default.