FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W2808387612> ?p ?o ?g. }

• W2808387612 endingPage "77" @default.
• W2808387612 startingPage "70" @default.
• W2808387612 abstract "The paper discusses the various components that impacts customer satisfaction, loyalty, e-marketing and perceived value has the moderating effect. Online platforms continues been important because of the reach and the diversity of the customers meaning e-marketing should target the unique market. It includes developing products and services in addition to procedures and processes that reflect the wants of the customers. For example, the studies have shown the design of the website, customer engagement, and skills integrated into the entire processes are important. Factors such as security, ease of navigation, conflict resolution and effective feedback systems are example of frameworks that creates a positive reputation about a form, which increase the satisfaction of the users. Recommendations have also been provided for the ways and strategies that businesses have to operate to create customer loyalty and sustain such loyalty. The Impact of Customer Satisfaction and Loyalty on E-Marketing: Moderating Effect of Perceived Value In marketing regime, customer loyalty is seen as the most important issues that affect way business is conducted and performed. Managers and researchers have used many antecedents for explaining customer loyalty. The literature also provides numerous measures for evaluating loyalty (Jain et al. 2018; Momotaz & Hasan, 2018). The common perspective of loyalty and customer satisfaction is based on repurchase intention and customer commitment (Pandey & Chawla, 2018). Word of mouth and willingness to pay are defined as the direct variables that are consequences of loyalty (Pandey & Chawla, 2016; Jain et al. 2018). Loyal customers provide numerous advantages to an organization including recommendation to others, higher share of wallet, and higher customer retention rates. Customer satisfaction and perceived value are linked to companies’ financial performance, recommend intention, repurchase and retention. Researchers perceives marketing as a framework that embraces the conception of the value notion in that customer ways the benefits received from the firm the offers the products and services and the consumer is ready to acquire the product foregoing other benefits (Ahmad, Rahman & Khan, 2017; Momotaz & Hasan, 2018). The goal of any establishment is customer satisfaction, which creates numerous benefits to an establishment (Pandey & Chawla, 2016; Potdar et al. 2018). Satisfaction with brands, companies, products and services is important influencing post purchase response that is directly tired with consumer outcomes such as retention and loyalty. Companies continuously want to understand the behavior of their customers and have employed numbers measuring metrics. Example of these metrics includes Net Promoter Score and satisfaction (Khadim et al. 2018; Momotaz & Hasan, 2018). The customers through such mechanisms can be satisfied and can persuade others to acquire from a specific brand or company (Ahmad, Rahman & Khan, 2017; Jain et al. 2018). However, when customers value a competitor’s products and services, it means a company could continue loosing (Ting et al., 2016; Potdar et al. 2018). The integral component is the word of mouth communication in that information can be spread from one customer to the next (Fan, Kim & Lee, 2016). Some of the information shared includes services, products, brands and other information specific to a company or a brand. Managers continuously use the word of mouth strategic approach, which contributes to the likelihood of purchase, value ratings and changes in consumer judgments. Perceived value is the merits or worth that a customer ascribes to a service or product. In most instances, the customers are unaware of variables tied to a service or product such as pricing and the solution to the consumers is the emotional appeal of the product or service (Ahmad, Rahman & Khan, 2017; Momotaz & Hasan, 2018). Consumer’s perceived value refers to the price that a consumer is ready to pat for products or services (Pandey & Chawla, 2018; Potdar et al. 2018). Customers focus on the final outcome of the product or project such as the need to meet certain satisfaction is the role of marketers. Perceived utility is also important because it refers to the values and benefits consumer receives from the use of service and product. Consumers demand services and products that offer and are useful to the customer and unsatisfied customer may not have a positive view of the product and service (Khadim et al. 2018; Jain et al. 2018). Perceived value also communicates expectations about the service and products. Therefore, perceived value is the persuasion or consumer behavior to acquire a product or service and is satisfied with the pricing. The expectation of the consumers is fulfilling inherent needs and wants." @default.
• W2808387612 created "2018-06-21" @default.
• W2808387612 creator A5003332069 @default.
• W2808387612 creator A5029036095 @default.
• W2808387612 date "2018-01-01" @default.
• W2808387612 modified "2023-09-22" @default.
• W2808387612 title "The Impact of Customer Satisfaction and Loyalty on E-Marketing: Moderating Effect of Perceived Value" @default.
• W2808387612 cites W1494312746 @default.
• W2808387612 cites W1501119547 @default.
• W2808387612 cites W1873218529 @default.
• W2808387612 cites W1968133780 @default.
• W2808387612 cites W2018761923 @default.
• W2808387612 cites W2029306188 @default.
• W2808387612 cites W2068731002 @default.
• W2808387612 cites W2081330205 @default.
• W2808387612 cites W2135870748 @default.
• W2808387612 cites W2137467455 @default.
• W2808387612 cites W2160497216 @default.
• W2808387612 cites W2253181963 @default.
• W2808387612 cites W2402250909 @default.
• W2808387612 cites W2468887121 @default.
• W2808387612 cites W2539420459 @default.
• W2808387612 cites W2556203201 @default.
• W2808387612 cites W2561271750 @default.
• W2808387612 cites W2724451881 @default.
• W2808387612 cites W2754679315 @default.
• W2808387612 cites W2772545069 @default.
• W2808387612 cites W2787419974 @default.
• W2808387612 cites W2788758287 @default.
• W2808387612 cites W2797363172 @default.
• W2808387612 hasPublicationYear "2018" @default.
• W2808387612 type Work @default.
• W2808387612 sameAs 2808387612 @default.
• W2808387612 citedByCount "1" @default.
• W2808387612 countsByYear W28083876122021 @default.
• W2808387612 crossrefType "journal-article" @default.
• W2808387612 hasAuthorship W2808387612A5003332069 @default.
• W2808387612 hasAuthorship W2808387612A5029036095 @default.
• W2808387612 hasConcept C101276457 @default.
• W2808387612 hasConcept C112698675 @default.
• W2808387612 hasConcept C136764020 @default.
• W2808387612 hasConcept C140781008 @default.
• W2808387612 hasConcept C144133560 @default.
• W2808387612 hasConcept C146897074 @default.
• W2808387612 hasConcept C162853370 @default.
• W2808387612 hasConcept C191511416 @default.
• W2808387612 hasConcept C192975520 @default.
• W2808387612 hasConcept C2776915394 @default.
• W2808387612 hasConcept C2776967331 @default.
• W2808387612 hasConcept C2780378061 @default.
• W2808387612 hasConcept C31367271 @default.
• W2808387612 hasConcept C41008148 @default.
• W2808387612 hasConcept C518677369 @default.
• W2808387612 hasConcept C54649085 @default.
• W2808387612 hasConcept C77197577 @default.
• W2808387612 hasConceptScore W2808387612C101276457 @default.
• W2808387612 hasConceptScore W2808387612C112698675 @default.
• W2808387612 hasConceptScore W2808387612C136764020 @default.
• W2808387612 hasConceptScore W2808387612C140781008 @default.
• W2808387612 hasConceptScore W2808387612C144133560 @default.
• W2808387612 hasConceptScore W2808387612C146897074 @default.
• W2808387612 hasConceptScore W2808387612C162853370 @default.
• W2808387612 hasConceptScore W2808387612C191511416 @default.
• W2808387612 hasConceptScore W2808387612C192975520 @default.
• W2808387612 hasConceptScore W2808387612C2776915394 @default.
• W2808387612 hasConceptScore W2808387612C2776967331 @default.
• W2808387612 hasConceptScore W2808387612C2780378061 @default.
• W2808387612 hasConceptScore W2808387612C31367271 @default.
• W2808387612 hasConceptScore W2808387612C41008148 @default.
• W2808387612 hasConceptScore W2808387612C518677369 @default.
• W2808387612 hasConceptScore W2808387612C54649085 @default.
• W2808387612 hasConceptScore W2808387612C77197577 @default.
• W2808387612 hasLocation W28083876121 @default.
• W2808387612 hasOpenAccess W2808387612 @default.
• W2808387612 hasPrimaryLocation W28083876121 @default.
• W2808387612 hasRelatedWork W1488123237 @default.
• W2808387612 hasRelatedWork W1527383593 @default.
• W2808387612 hasRelatedWork W1535990608 @default.
• W2808387612 hasRelatedWork W1635523289 @default.
• W2808387612 hasRelatedWork W1981426866 @default.
• W2808387612 hasRelatedWork W2122329432 @default.
• W2808387612 hasRelatedWork W2160670702 @default.
• W2808387612 hasRelatedWork W2171874386 @default.
• W2808387612 hasRelatedWork W2285656445 @default.
• W2808387612 hasRelatedWork W2293906362 @default.
• W2808387612 hasRelatedWork W2510007444 @default.
• W2808387612 hasRelatedWork W2894834535 @default.
• W2808387612 hasRelatedWork W2931519133 @default.
• W2808387612 hasRelatedWork W302721520 @default.
• W2808387612 hasRelatedWork W3092000264 @default.
• W2808387612 hasRelatedWork W3123907383 @default.
• W2808387612 hasRelatedWork W3126680185 @default.
• W2808387612 hasRelatedWork W3209801709 @default.
• W2808387612 hasRelatedWork W656088856 @default.
• W2808387612 hasRelatedWork W2902213338 @default.
• W2808387612 hasVolume "46" @default.
• W2808387612 isParatext "false" @default.
• W2808387612 isRetracted "false" @default.

• next