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- W2808411301 abstract "Mobile political marketing and advertising has been around for two decades now, but it is still one of the most dominant methods in this area. SMS, for example, is an important part of every US Presidential campaign, and is a vital tool in engaging and involving voters and volunteers in developing nations. This chapter discusses the rise of mobile marketing in politics and the transformation from SMS to multimedia messaging and apps on mobile devices that parallels the growth in smartphones and tablets in many parts of the world." @default.
- W2808411301 created "2018-06-21" @default.
- W2808411301 creator A5083704089 @default.
- W2808411301 date "2018-01-01" @default.
- W2808411301 modified "2023-09-26" @default.
- W2808411301 title "Mobile Political Marketing and Mobile Political Advertising" @default.
- W2808411301 cites W2014252067 @default.
- W2808411301 doi "https://doi.org/10.1007/978-3-319-77730-6_6" @default.
- W2808411301 hasPublicationYear "2018" @default.
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