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- W2808816567 abstract "This survey research is aimed to investigate which factors has the influence the decision making to select the homestay of foreigners basis on seven aspects of service marketing strategies, namely; service product, service pricing, service distribution, marketing promotion, service staff or people, service environment and service process. The sample size consisted of 388 foreign tourists who selected to stay at homestay in Thailand. The samples were selected without any probability sampling. It is the Accidental Sampling. A questionnaire was administered by using 5-point Likert scale method. Data was analyzed by using frequency, percentage, mean, standard deviation." @default.
- W2808816567 created "2018-06-29" @default.
- W2808816567 creator A5038231936 @default.
- W2808816567 date "2018-05-01" @default.
- W2808816567 modified "2023-09-27" @default.
- W2808816567 title "The factors influencing toward the decision of selecting the homestay of foreigners" @default.
- W2808816567 cites W2989791140 @default.
- W2808816567 doi "https://doi.org/10.1109/icbir.2018.8391237" @default.
- W2808816567 hasPublicationYear "2018" @default.
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