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- W2808867161 abstract "This paper investigates Volkswagen’s diesel scandal with a focus on the relationship between their Facebook engagement and financial performance during the period of 2012–16. We employ the big social data analytics approaches of visual and text analytics on Volkswagen’s Facebook data and financial reporting data. We specifically analyze the potential effects on the company in the diesel emission scandal years of 2014–2016. We find that the diesel emission scandal had the most impact in the short-term period immediately after its occurrence resulting in Facebook users reacting negatively against Volkswagen but also some users defending the company. In the long-term, it seems that the scandal has not impacted the company based on the analysis of both their financial data and their social media data." @default.
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- W2808867161 date "2018-01-01" @default.
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- W2808867161 title "Volkswagen’s Diesel Emission Scandal: Analysis of Facebook Engagement and Financial Outcomes" @default.
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- W2808867161 doi "https://doi.org/10.1007/978-3-319-94301-5_20" @default.
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