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• W2808936280 abstract "This paper looks at multimodal humour through the lens of prototype theory in the framework of conventional incongruity theory of humour, aiming for a unified linguistic and semiotic approach to humour. From this perspective, humour can be achieved through the following three aspects of linguistic and non-linguistic categories: 1) prototypicality versus non-prototypicality of category members; 2) the family resemblance shared by category members; 3) vague inter-categorical boundary. The cognitive mechanisms behind this type of multimodal humour and its comprehension are discussed. The intermodal relationships involved are examined and categorised into two major types: complementary and non-complementary ones." @default.
• W2808936280 created "2018-06-29" @default.
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• W2808936280 date "2018-06-13" @default.
• W2808936280 modified "2023-10-03" @default.
• W2808936280 title "Why are you amused: Unveiling multimodal humor from the prototype theoretical perspective" @default.
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• W2808936280 doi "https://doi.org/10.7592/ejhr2018.6.1.chen" @default.
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