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- W2809075402 abstract "This study investigates the role played by environmental factors on users’ evaluation of a museum visit. An empirical research was carried out to detect visitors’ satisfaction and assessment of museum experience, with a special focus onto its recreational areas (i.e., gift shop and restaurant/cafeteria). A sample of 160 visitors of two museums of Rome (50% Italians and 50% English mother tongue) completed a questionnaire including scales on affective qualities of places (Russell & Pratt, 1980), satisfaction towards the visit, and motives for the visit. Results showed the relevance of recreational areas, especially the gift shop, in facilitating the creation of a positive relationship between the visitor and the museum environment. Users’ assessment was also associated to differences in visitors’ mother tongue, age, educational level and motives underlying the visit." @default.
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- W2809075402 date "2018-03-30" @default.
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- W2809075402 title "Visitors’ satisfaction and perceived affective qualities towards museums: the impact of recreational areas" @default.
- W2809075402 doi "https://doi.org/10.13133/1974-4854/16681" @default.
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