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- W2809189968 abstract "There is a renewed interest among researchers and practitioners on word of mouth engagement as a significant behavior in the marketing literature. This as a result of the advancement of social networking sites on the Internet such as Facebook and Instagram. Although there is a wide body of literature relating to word of mouth engagement within the social networking sites, they seem to be rather broad, fragmented and inconclusive. Thus, the purpose of this study is to provide the current state of word of mouth literature in social networking sites. Specifically, the study attempts to identify research gaps and make suggestions for future research directions. A total of fifthteen articles that fit with the stated criteria were analyzed in this study. The findings from the study are expected to provide valuable theoretical and practical insight into the current state of word of mouth engagement." @default.
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- W2809189968 date "2018-03-07" @default.
- W2809189968 modified "2023-09-24" @default.
- W2809189968 title "Retracted: Word of mouth engagement in online brand community: a Systematic literature review analysis" @default.
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