Matches in SemOpenAlex for { <https://semopenalex.org/work/W2809223912> ?p ?o ?g. }
- W2809223912 endingPage "417" @default.
- W2809223912 startingPage "383" @default.
- W2809223912 abstract "This study focuses on the relationship between consumer decision-making style (CDMS) of German millennials and their intention to participate (ITP) in online group buying (OGB). We make substantive contributions to the literature of consumer behavior and electronic commerce in particular. The study conducts structural equation modeling to analyze data obtained from a sample of 591 German millennials, an economically powerful young generation constituting the main beneficiaries of OGB websites. Data analysis yields significant relations among millennials between a perfectionistic, brand-conscious, price-conscious, impulsive, and novelty-seeking CDMS and their ITP in OGB. Whereas the price-conscious CDMS dominates the picture, there are also gender-based differences, with female millennials who occupy impulsive or novelty-seeking CDMSs having a higher ITP in OGB. In contrast, male millennials with a brand-conscious CDMS have a higher ITP, and male perfectionists avoid OGB sites. Our results offer managerial value to OGB websites to cater to specific CDMSs of millennial buyers." @default.
- W2809223912 created "2018-06-29" @default.
- W2809223912 creator A5013690817 @default.
- W2809223912 creator A5087303184 @default.
- W2809223912 date "2018-06-18" @default.
- W2809223912 modified "2023-10-12" @default.
- W2809223912 title "German Millennials’ Decision-Making Styles and Their Intention to Participate in Online Group Buying" @default.
- W2809223912 cites W1519105439 @default.
- W2809223912 cites W1545327012 @default.
- W2809223912 cites W1551359504 @default.
- W2809223912 cites W1571676800 @default.
- W2809223912 cites W1574235309 @default.
- W2809223912 cites W1584883541 @default.
- W2809223912 cites W1587265432 @default.
- W2809223912 cites W1592431103 @default.
- W2809223912 cites W1671537787 @default.
- W2809223912 cites W1680524822 @default.
- W2809223912 cites W1791587663 @default.
- W2809223912 cites W1853682002 @default.
- W2809223912 cites W1853771919 @default.
- W2809223912 cites W1896464678 @default.
- W2809223912 cites W1917899386 @default.
- W2809223912 cites W1968814802 @default.
- W2809223912 cites W1970556277 @default.
- W2809223912 cites W1970873546 @default.
- W2809223912 cites W1973596616 @default.
- W2809223912 cites W1981177549 @default.
- W2809223912 cites W1981885962 @default.
- W2809223912 cites W1985103963 @default.
- W2809223912 cites W1986405898 @default.
- W2809223912 cites W1987258130 @default.
- W2809223912 cites W1988042390 @default.
- W2809223912 cites W1988471310 @default.
- W2809223912 cites W1989060900 @default.
- W2809223912 cites W1989221448 @default.
- W2809223912 cites W1992193527 @default.
- W2809223912 cites W1996656905 @default.
- W2809223912 cites W2000884844 @default.
- W2809223912 cites W2003129177 @default.
- W2809223912 cites W2007065052 @default.
- W2809223912 cites W2007243353 @default.
- W2809223912 cites W2008609687 @default.
- W2809223912 cites W2009761111 @default.
- W2809223912 cites W2011296559 @default.
- W2809223912 cites W2012563140 @default.
- W2809223912 cites W2014239045 @default.
- W2809223912 cites W2016703181 @default.
- W2809223912 cites W2017319780 @default.
- W2809223912 cites W2017679397 @default.
- W2809223912 cites W2018034938 @default.
- W2809223912 cites W2018888731 @default.
- W2809223912 cites W2019972603 @default.
- W2809223912 cites W2020497592 @default.
- W2809223912 cites W2025870157 @default.
- W2809223912 cites W2027772852 @default.
- W2809223912 cites W2029587550 @default.
- W2809223912 cites W2030707923 @default.
- W2809223912 cites W2031071309 @default.
- W2809223912 cites W2034349465 @default.
- W2809223912 cites W2036080758 @default.
- W2809223912 cites W2041724968 @default.
- W2809223912 cites W2042724720 @default.
- W2809223912 cites W2043411484 @default.
- W2809223912 cites W2046828035 @default.
- W2809223912 cites W2050294074 @default.
- W2809223912 cites W2050496166 @default.
- W2809223912 cites W2051021722 @default.
- W2809223912 cites W2056840847 @default.
- W2809223912 cites W2057314551 @default.
- W2809223912 cites W2057760855 @default.
- W2809223912 cites W2058513103 @default.
- W2809223912 cites W2064025548 @default.
- W2809223912 cites W2068108605 @default.
- W2809223912 cites W2068569074 @default.
- W2809223912 cites W2073348001 @default.
- W2809223912 cites W2076582230 @default.
- W2809223912 cites W2078160173 @default.
- W2809223912 cites W2079521691 @default.
- W2809223912 cites W2079718740 @default.
- W2809223912 cites W2084065817 @default.
- W2809223912 cites W2085473419 @default.
- W2809223912 cites W2086893519 @default.
- W2809223912 cites W2090068281 @default.
- W2809223912 cites W2092028188 @default.
- W2809223912 cites W2092344548 @default.
- W2809223912 cites W2095220367 @default.
- W2809223912 cites W2101282749 @default.
- W2809223912 cites W2102091416 @default.
- W2809223912 cites W2102497998 @default.
- W2809223912 cites W2106096361 @default.
- W2809223912 cites W2107009607 @default.
- W2809223912 cites W2109441483 @default.
- W2809223912 cites W2110094096 @default.
- W2809223912 cites W2114966691 @default.
- W2809223912 cites W2117525926 @default.
- W2809223912 cites W2122912498 @default.
- W2809223912 cites W2123103974 @default.
- W2809223912 cites W2125474646 @default.