Matches in SemOpenAlex for { <https://semopenalex.org/work/W2809369753> ?p ?o ?g. }
Showing items 1 to 93 of
93
with 100 items per page.
- W2809369753 abstract "Lead-generation marketing is evolving rapidly, but many companies are still using the same methods they always have. How can a marketer know which lead generation tactics will provide them with the best, most actionable leads for their products or services? What’s been missing—until now—is a strategic look at how lead-generation tactics can work together to produce the maximum number of quality leads. In The New Rules of Lead Generation, marketing expert David T. Scott examines the seven most successful tactics, including e-mail, direct mail, and search engine marketing; banner and social media advertising; cold calling; and trade shows. He reveals when to use which tactics, how to use them cost-effectively and get the best results, and how each tactic has changed in recent years and will continue to evolve in the future. Readers will also discover how to test new approaches on a limited budget and how to combine multiple tactics for a more powerful, integrated campaign. Featuring valuable tools for tracking costs and measuring results, this indispensable book shows marketers everywhere how to capture the leads they need to help their companies succeed." @default.
- W2809369753 created "2018-06-29" @default.
- W2809369753 creator A5029442445 @default.
- W2809369753 date "2013-03-13" @default.
- W2809369753 modified "2023-09-23" @default.
- W2809369753 title "The New Rules of Lead Generation: Proven Strategies to Maximize Marketing ROI" @default.
- W2809369753 hasPublicationYear "2013" @default.
- W2809369753 type Work @default.
- W2809369753 sameAs 2809369753 @default.
- W2809369753 citedByCount "3" @default.
- W2809369753 countsByYear W28093697532014 @default.
- W2809369753 countsByYear W28093697532016 @default.
- W2809369753 crossrefType "book" @default.
- W2809369753 hasAuthorship W2809369753A5029442445 @default.
- W2809369753 hasConcept C110875604 @default.
- W2809369753 hasConcept C111472728 @default.
- W2809369753 hasConcept C112698675 @default.
- W2809369753 hasConcept C114793014 @default.
- W2809369753 hasConcept C127313418 @default.
- W2809369753 hasConcept C127413603 @default.
- W2809369753 hasConcept C136764020 @default.
- W2809369753 hasConcept C138885662 @default.
- W2809369753 hasConcept C144133560 @default.
- W2809369753 hasConcept C157572991 @default.
- W2809369753 hasConcept C162324750 @default.
- W2809369753 hasConcept C162853370 @default.
- W2809369753 hasConcept C166957645 @default.
- W2809369753 hasConcept C178218473 @default.
- W2809369753 hasConcept C184356942 @default.
- W2809369753 hasConcept C187736073 @default.
- W2809369753 hasConcept C192975520 @default.
- W2809369753 hasConcept C26011011 @default.
- W2809369753 hasConcept C2777093003 @default.
- W2809369753 hasConcept C2779530757 @default.
- W2809369753 hasConcept C2781468064 @default.
- W2809369753 hasConcept C41008148 @default.
- W2809369753 hasConcept C512338625 @default.
- W2809369753 hasConcept C536005652 @default.
- W2809369753 hasConcept C54649085 @default.
- W2809369753 hasConcept C95457728 @default.
- W2809369753 hasConceptScore W2809369753C110875604 @default.
- W2809369753 hasConceptScore W2809369753C111472728 @default.
- W2809369753 hasConceptScore W2809369753C112698675 @default.
- W2809369753 hasConceptScore W2809369753C114793014 @default.
- W2809369753 hasConceptScore W2809369753C127313418 @default.
- W2809369753 hasConceptScore W2809369753C127413603 @default.
- W2809369753 hasConceptScore W2809369753C136764020 @default.
- W2809369753 hasConceptScore W2809369753C138885662 @default.
- W2809369753 hasConceptScore W2809369753C144133560 @default.
- W2809369753 hasConceptScore W2809369753C157572991 @default.
- W2809369753 hasConceptScore W2809369753C162324750 @default.
- W2809369753 hasConceptScore W2809369753C162853370 @default.
- W2809369753 hasConceptScore W2809369753C166957645 @default.
- W2809369753 hasConceptScore W2809369753C178218473 @default.
- W2809369753 hasConceptScore W2809369753C184356942 @default.
- W2809369753 hasConceptScore W2809369753C187736073 @default.
- W2809369753 hasConceptScore W2809369753C192975520 @default.
- W2809369753 hasConceptScore W2809369753C26011011 @default.
- W2809369753 hasConceptScore W2809369753C2777093003 @default.
- W2809369753 hasConceptScore W2809369753C2779530757 @default.
- W2809369753 hasConceptScore W2809369753C2781468064 @default.
- W2809369753 hasConceptScore W2809369753C41008148 @default.
- W2809369753 hasConceptScore W2809369753C512338625 @default.
- W2809369753 hasConceptScore W2809369753C536005652 @default.
- W2809369753 hasConceptScore W2809369753C54649085 @default.
- W2809369753 hasConceptScore W2809369753C95457728 @default.
- W2809369753 hasLocation W28093697531 @default.
- W2809369753 hasOpenAccess W2809369753 @default.
- W2809369753 hasPrimaryLocation W28093697531 @default.
- W2809369753 hasRelatedWork W119785769 @default.
- W2809369753 hasRelatedWork W1494667067 @default.
- W2809369753 hasRelatedWork W1565400320 @default.
- W2809369753 hasRelatedWork W2073914576 @default.
- W2809369753 hasRelatedWork W2148648017 @default.
- W2809369753 hasRelatedWork W2183608382 @default.
- W2809369753 hasRelatedWork W2197738237 @default.
- W2809369753 hasRelatedWork W2406042122 @default.
- W2809369753 hasRelatedWork W2468489121 @default.
- W2809369753 hasRelatedWork W24895318 @default.
- W2809369753 hasRelatedWork W2596333118 @default.
- W2809369753 hasRelatedWork W2809977591 @default.
- W2809369753 hasRelatedWork W2913048560 @default.
- W2809369753 hasRelatedWork W2968748283 @default.
- W2809369753 hasRelatedWork W2974444776 @default.
- W2809369753 hasRelatedWork W2992312722 @default.
- W2809369753 hasRelatedWork W308152583 @default.
- W2809369753 hasRelatedWork W33325746 @default.
- W2809369753 hasRelatedWork W59653524 @default.
- W2809369753 hasRelatedWork W793066071 @default.
- W2809369753 isParatext "false" @default.
- W2809369753 isRetracted "false" @default.
- W2809369753 magId "2809369753" @default.
- W2809369753 workType "book" @default.