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- W2809732507 abstract "There are several models that can be found describing the organizational buying process. The organizational buying process (OBP) within B2B is also more complex and more time consuming than within ..." @default.
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- W2809732507 date "2018-01-01" @default.
- W2809732507 modified "2023-09-24" @default.
- W2809732507 title "Organizational Buying Process in the 21st Century" @default.
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