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• W2809968984 abstract "Media plays a considerable role in the branding for, and reputation of, sport organizations, clubs, and athletes. Both traditional and social media have an influence on the dialogue that shapes a sport's brand and influences its reputation. In Australia, the biggest locally supported sport code is the Australian Football League (AFL), which has a strong emphasis on brand and reputation, resulting from advanced professionalism and commercialization. The game-day adjudicators, AFL umpires, are an integral part of the AFL brand, as they are a visual representation of the AFL officialdom to the spectators and the viewing public for each game. The AFL appears to believe the code has an umpire-reputation problem that is limiting umpire recruitment. The paper aims to analyze and measure traditional and social media commentaries on AFL umpires and to suggest media-management strategies to improve umpire reputation." @default.
• W2809968984 created "2018-07-10" @default.
• W2809968984 creator A5023615524 @default.
• W2809968984 date "2018-01-01" @default.
• W2809968984 modified "2023-10-17" @default.
• W2809968984 title "The Influence of Media Platforms on Sport Reputation: An Australian Football League Case Study" @default.
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• W2809968984 doi "https://doi.org/10.1353/jsm.2018.0005" @default.
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