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- W2810834626 abstract "Abstract Trademark laws currently allow companies to obtain trademark rights in product configurations, colors, scents, sounds, flavors, textures, and other “non-traditional” marks that identify and distinguish the source of goods or services. This chapter argues that non-traditional trademarks convey expression protected by the right to freedom of expression in constitutions, human rights treaties, and statutes. Not only do distinctive non-traditional marks communicate source-identifying information, but these product attributes may also intrinsically convey information, ideas, or other messages unrelated to the trademark owner. Therefore trademark laws regulating this expression must have a sufficient justification, and governments should repeal or revise laws protecting non-traditional marks when they do not directly further trademark law’s goals and harm free expression. Nations should refuse to register non-traditional marks that expressed inherently valuable messages unrelated to source-identification before they were adopted or used as marks, or only grant such marks narrow protection." @default.
- W2810834626 created "2018-07-10" @default.
- W2810834626 creator A5052946859 @default.
- W2810834626 date "2018-12-19" @default.
- W2810834626 modified "2023-10-12" @default.
- W2810834626 title "Non-Traditional Trademarks and Inherently Valuable Expression" @default.
- W2810834626 doi "https://doi.org/10.1093/oso/9780198826576.003.0018" @default.
- W2810834626 hasPublicationYear "2018" @default.
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