FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W281604632> ?p ?o ?g. }

• W281604632 startingPage "7" @default.
• W281604632 abstract "Citizen journalists and uppity political bloggers may have seeped into the public lexicon, yet chances are, you haven't thought all that much about blogging in a business context. But all user-generated websites of informal, semi-regular e dispatches aren't strictly personal, radical, or unserious. A handful are kept by CEOs and other key execs at Fortune 500 firms. (You can see, or add to the list at, http://www.socialtext. net/bizblogs/index.cgi.) These forums blend in commentary, opinion, and forecasting on corporate and industry undertakings with oblique marketing references designed to generate product or service buzz with a ring of authenticity. Or at least, that's what the best of them accomplish, notes Lee Odden, CEO of TopRank Online Marketing (http://toprankblog.corn) Certainly, there is hype surrounding Web 2.0 with its dual message of the internet as application platform and internet as the ultimate participatory forum (Tech Topics, April, p. 53). And, blogging is viewed as a staple of this new internet. Yet out of the glare, the reality of user-generated content is a mixed bag. writing can be freeform, to put it politely. Many blogs look horrible, Odden says, offering another sort of criticism, admitting later that boring, or safe might be better adjectives.) Corporate creators don't make these blogs easy to subscribe to, search through, or otherwise interact with, he says. Some industries have a strong showing of blogs (a.k.a. weblogs), but they're not yet a banking staple. The banking community is known to be conservative, notes Diana Owen, a professor at Georgetown University who teaches new media. Compared with other sectors, she hasn't seen many blogs written by bankers or about banking. But there are a few. Royal Bank of Canada (http://blogs.rbc.corn/innovator/), became a notable exception when it devised a contest around innovation earlier this year and made a blog, avatar (a digital character resembling animation), and online video core constituents of its marketing plan. This was our first year of the contest and we only notified 18 universities originally, explains Dr. Anita Sands, head of innovations and process design for RBC. contest challenged Canadian youth to predict today's teens would influence the banking industry, and how a bank should conduct business in light of this. Sands explains that word of the contest spread vitally. Ultimately, contestants came from 45 different colleges. Experience with the blog, which discussed various innovation topics and was used as a way to communicate contest developments, was a good one, says Sands. She adds that RBC also has internal blogs, one for the sales organization and one for her own innovation team, which helps with collaboration, tip sharing and inter-office communication. Another well-regarded exception in the blogosphere is Wells Fargo, which maintains three blogs. One of them, http://StageCoachlsland.com/, is an online virtual world operating privately within the public Second Life virtual world. Launched in 2005, the site is designed to appeal to young adults and let them, connect with friends and make new ones, and learn smart money management, as it says. A bank spokeswoman declined to speak about the blog. Another big bank, U.K.-based HSBC Group, generates a topic of the week and invites registered users to comment (http://www.yourpointofview.com). Reagan Savage, brand communication manager, says the blog, which posts a series of questions, is designed as part of a larger brand campaign, which emphasizes individuality, shared ideas, and the insights that can be gained from leveraging individual differences. …" @default.
• W281604632 created "2016-06-24" @default.
• W281604632 creator A5087348624 @default.
• W281604632 date "2007-05-01" @default.
• W281604632 modified "2023-09-23" @default.
• W281604632 title "Got Blogs? Not Exactly a Banking Staple, a Few Pioneers Have Embraced This New Media" @default.
• W281604632 hasPublicationYear "2007" @default.
• W281604632 type Work @default.
• W281604632 sameAs 281604632 @default.
• W281604632 citedByCount "0" @default.
• W281604632 crossrefType "journal-article" @default.
• W281604632 hasAuthorship W281604632A5087348624 @default.
• W281604632 hasConcept C110875604 @default.
• W281604632 hasConcept C112698675 @default.
• W281604632 hasConcept C113993141 @default.
• W281604632 hasConcept C136764020 @default.
• W281604632 hasConcept C144133560 @default.
• W281604632 hasConcept C166957645 @default.
• W281604632 hasConcept C17744445 @default.
• W281604632 hasConcept C2779343474 @default.
• W281604632 hasConcept C39549134 @default.
• W281604632 hasConcept C41008148 @default.
• W281604632 hasConcept C95457728 @default.
• W281604632 hasConceptScore W281604632C110875604 @default.
• W281604632 hasConceptScore W281604632C112698675 @default.
• W281604632 hasConceptScore W281604632C113993141 @default.
• W281604632 hasConceptScore W281604632C136764020 @default.
• W281604632 hasConceptScore W281604632C144133560 @default.
• W281604632 hasConceptScore W281604632C166957645 @default.
• W281604632 hasConceptScore W281604632C17744445 @default.
• W281604632 hasConceptScore W281604632C2779343474 @default.
• W281604632 hasConceptScore W281604632C39549134 @default.
• W281604632 hasConceptScore W281604632C41008148 @default.
• W281604632 hasConceptScore W281604632C95457728 @default.
• W281604632 hasIssue "5" @default.
• W281604632 hasLocation W2816046321 @default.
• W281604632 hasOpenAccess W281604632 @default.
• W281604632 hasPrimaryLocation W2816046321 @default.
• W281604632 hasRelatedWork W1513806094 @default.
• W281604632 hasRelatedWork W2027304389 @default.
• W281604632 hasRelatedWork W2047993713 @default.
• W281604632 hasRelatedWork W2065479538 @default.
• W281604632 hasRelatedWork W2089452214 @default.
• W281604632 hasRelatedWork W2140620783 @default.
• W281604632 hasRelatedWork W2162928468 @default.
• W281604632 hasRelatedWork W229101718 @default.
• W281604632 hasRelatedWork W2298172869 @default.
• W281604632 hasRelatedWork W2327502237 @default.
• W281604632 hasRelatedWork W2598921552 @default.
• W281604632 hasRelatedWork W2601161946 @default.
• W281604632 hasRelatedWork W266037238 @default.
• W281604632 hasRelatedWork W2952944069 @default.
• W281604632 hasRelatedWork W2975999696 @default.
• W281604632 hasRelatedWork W568147873 @default.
• W281604632 hasRelatedWork W619032613 @default.
• W281604632 hasRelatedWork W2727605253 @default.
• W281604632 hasRelatedWork W42764563 @default.
• W281604632 hasRelatedWork W94880689 @default.
• W281604632 hasVolume "99" @default.
• W281604632 isParatext "false" @default.
• W281604632 isRetracted "false" @default.
• W281604632 magId "281604632" @default.
• W281604632 workType "article" @default.