FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W283337769> ?p ?o ?g. }

• W283337769 startingPage "84" @default.
• W283337769 abstract "The Invisible Touch: The Four Keys to Modern Marketing, by Harry Beckwith. 2000. New York, NY: Warner Books. 232 pages, Hard Back, $21.95 Intended Audience: C, D, E Major Headings from Table of Contents: Research and Its Limits; Fallacies of Marketing; What is Satisfaction? First Key: Price; second Key: Brand; Third Key: Packaging; Fourth Key: Relationships. How is book most useful for its intended audience? It is a solid field book not simply for marketing but for service business / service entrepreneur. The top five things you learned from reading this book: 1. Create your own processes as best versus getting caught up in formal, time-consuming proposal writing process. 2. Understand dynamics of the more it costs, better it seems to a prospective client and that low pricing is not a successful niche. 3. Never rest on your laurels because if your customer is satisfied, you are doomed. The better your service more they will expect, so go over top to keep them. 4. When naming your business keep it to four words and watch out for negative connotations and words that can be found in phonetics. 5. Don't settle for bad clients. Determine who your clients are and get rid of bad ones fast because they will drag you down. The title of this book is very misleading because it is truly an extraordinary guide for small business / service entrepreneur. Every new and most established small businesses will learn volumes about client research, pricing of products and services, customer communications, excellence in customer service, successful naming of a business, packaging of services, brand awareness, dealing with difficult clients, and building and managing relationships with clients. The book starts out by debunking fallacies of research (hard vs. soft evidence) and many fallacies of marketing. In regard to research, bottom line is that whether you survey 13 people from your target market or 500, expect results to be same. The eye-opening marketing fallacies will lead reader to realize many crucial rules that he/she most likely takes for truth just simply do not exist. For instance, simply adopting best practices that work for one company does not mean they will work for yours; so much depends on buy-in of people who provide them and organization's culture. Bundling services with thinking that this will allow for a higherdollar sale is another fallacy. Inappropriate bundling forces seller to become a jill of all trades and dilute expert positioning. When in doubt, don't bundle. Another fallacy involves that of competition. Rarely do businesses achieve success by clawing up back of their competitors. Rather they realize they are only competing with their prospect's view of their firm, they carve out their place in their market, or they partner with like firms instead of competing with them to achieve twice as much in half time. Two final marketing fallacies that will strike home with most businesses and entrepreneurs include fallacy of novelty and fallacy of obligatory RFP response. The fallacy of novelty stresses that too often we rely too much on value of our products and services to sell themselves instead of communicating importance of being known by our prospective buyers. …" @default.
• W283337769 created "2016-06-24" @default.
• W283337769 creator A5065208168 @default.
• W283337769 date "2005-10-01" @default.
• W283337769 modified "2023-09-27" @default.
• W283337769 title "The Invisible Touch: The Four Keys to Modern Marketing" @default.
• W283337769 hasPublicationYear "2005" @default.
• W283337769 type Work @default.
• W283337769 sameAs 283337769 @default.
• W283337769 citedByCount "0" @default.
• W283337769 crossrefType "journal-article" @default.
• W283337769 hasAuthorship W283337769A5065208168 @default.
• W283337769 hasConcept C112698675 @default.
• W283337769 hasConcept C138885662 @default.
• W283337769 hasConcept C144024400 @default.
• W283337769 hasConcept C144133560 @default.
• W283337769 hasConcept C162853370 @default.
• W283337769 hasConcept C17744445 @default.
• W283337769 hasConcept C199539241 @default.
• W283337769 hasConcept C26517878 @default.
• W283337769 hasConcept C2777352838 @default.
• W283337769 hasConcept C2780378061 @default.
• W283337769 hasConcept C38652104 @default.
• W283337769 hasConcept C41008148 @default.
• W283337769 hasConcept C41895202 @default.
• W283337769 hasConcept C554936623 @default.
• W283337769 hasConceptScore W283337769C112698675 @default.
• W283337769 hasConceptScore W283337769C138885662 @default.
• W283337769 hasConceptScore W283337769C144024400 @default.
• W283337769 hasConceptScore W283337769C144133560 @default.
• W283337769 hasConceptScore W283337769C162853370 @default.
• W283337769 hasConceptScore W283337769C17744445 @default.
• W283337769 hasConceptScore W283337769C199539241 @default.
• W283337769 hasConceptScore W283337769C26517878 @default.
• W283337769 hasConceptScore W283337769C2777352838 @default.
• W283337769 hasConceptScore W283337769C2780378061 @default.
• W283337769 hasConceptScore W283337769C38652104 @default.
• W283337769 hasConceptScore W283337769C41008148 @default.
• W283337769 hasConceptScore W283337769C41895202 @default.
• W283337769 hasConceptScore W283337769C554936623 @default.
• W283337769 hasIssue "3" @default.
• W283337769 hasLocation W2833377691 @default.
• W283337769 hasOpenAccess W283337769 @default.
• W283337769 hasPrimaryLocation W2833377691 @default.
• W283337769 hasRelatedWork W1967653168 @default.
• W283337769 hasRelatedWork W2199472110 @default.
• W283337769 hasRelatedWork W227762096 @default.
• W283337769 hasRelatedWork W2330383023 @default.
• W283337769 hasRelatedWork W236861110 @default.
• W283337769 hasRelatedWork W243072845 @default.
• W283337769 hasRelatedWork W25675738 @default.
• W283337769 hasRelatedWork W264152117 @default.
• W283337769 hasRelatedWork W264559434 @default.
• W283337769 hasRelatedWork W285320389 @default.
• W283337769 hasRelatedWork W2885591022 @default.
• W283337769 hasRelatedWork W2887453837 @default.
• W283337769 hasRelatedWork W293374425 @default.
• W283337769 hasRelatedWork W3130198573 @default.
• W283337769 hasRelatedWork W615770134 @default.
• W283337769 hasRelatedWork W69002512 @default.
• W283337769 hasRelatedWork W8312379 @default.
• W283337769 hasRelatedWork W2183699853 @default.
• W283337769 hasRelatedWork W2625059099 @default.
• W283337769 hasRelatedWork W2626951577 @default.
• W283337769 hasVolume "21" @default.
• W283337769 isParatext "false" @default.
• W283337769 isRetracted "false" @default.
• W283337769 magId "283337769" @default.
• W283337769 workType "article" @default.