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• W283638126 abstract "Computers are now perceived as a required resource by business, education, and government, as well as in personal life. The rates of adoption of information technologies among these groups (business, education, government, family/individual) have varied, which may have created knowledge gaps. Based on the data collected from a telephone survey in a Midwest city and interviews with recent communication major college graduates, a study focused on the analysis of the between the prospective employers and the communication major college graduates. Although the quantitative data do not show a gap of computer skills perceived by the majority of the companies surveyed, the gap is found in an indirect way which has been experienced by many communication major alumni. It is described as: literate people get better jobs. Diffusion of innovation concept and models are employed to discuss the findings. Finally, adding a basic computer class as a required course onto undergraduate curricula is recommended. (Contains 21 references; a sample telephone survey, interview questions, and two charts showing relevant data are appended.) (Author/CR) ******************************************************************************** * Reproductions supplied by EDRS are the best that can be made * * from the original document. * ******************************************************************************** The Diffusion of Computer Skills in Communication Curricula: Is There a Gap between the Educational Experience and Employers' Needs? Joyce Chen Ronnie Bankston Department of Communication Studies University of Northern Iowa Cedar Falls, IA 50614-0357 (319)273-2574 U.S. DEPARTMENT OP EDUCATION Office of Educational Research end Improvement ED 'RONAL RESOURCES INFORMATION CENTER (ERIC) his document has been reproduced as received from the person or organization originating it O Minor changes have been made to improve reproduction Quality. Points of view or opinions stated in this document do not necessarily represent official OERI position or policy. 1 PERMISSION TO REPRODUCE AND DISSEMINATE THIS MATERIAL HAS BEEN GRANTED BY TO THE EDUCATIONAL RESOURCES INFORMATION CENTER (ERIC) Paper presented at the Central States Communication Association Convention, April 2-5, 1998, Chicago The Diffusion of Computer Skills in Communication Curricula: Is There a Gap between the Educational Experience and Employers' Needs?" @default.
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• W283638126 title "The Diffusion of Computer Skills in Communication Curricula: Is There a Gap between the Educational Experience and Employers' Needs?." @default.
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