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• W285527424 abstract "71; reversal (i.e., mirror image) of a two-dimensional isual image would affect viewers' perceptions of selected aesthetic di ensions, using semantic differential scales as criterion measures o visual meaning. One hundred-twenty-five students who were enrolled in a basic introduction to mass communication class at the University of Utah were randomly assigned to two experimental treatments. While caution must be taken in generalizing the results of this preliminary study to other visuals and other populations, there appears to be little doubt as to the potential value of semantic differential scales for future visual communication research. This study suggests that a more ambiguous visual presentation may facilitate the measurement of responses to aesthetic elements. It may be necessary to eliminate color, at least_initially since there is little known about the possible interaction of various colors with other visual dimensions." @default.
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• W285527424 date "1975-01-01" @default.
• W285527424 modified "2023-09-27" @default.
• W285527424 title "The Syntax of Visual Messages: An Empirical Investigation of the Asymmetry of the Frame Theory." @default.
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