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- W285917845 abstract "The Low-Profit Trap in Hard Disk Drives, and How to Get Out of It Roger E. Bohn, Director, Information Storage Industry Center, UCSD It is no news that the hard disk drive (HDD) industry suffers from chronically low profits. In bad years, most participants lose money, and even in boom years profits are not high. This situation has persisted for more than a decade, even as there is turnover among the second-tier participants. It's quite unusual for an industry to be in this situation over such a long period. This article discusses the reasons for this chronic low profitability, and some modest suggestions on how to escape. The problem is a structural one at the industry level, not the individual firm level. Individual firms can lower their costs and improve the attractiveness of their products. But such improvements are quickly duplicated, so that they do not translate into sustained profits. In the next section, I sketch the industry conditions that lead to chronically low profits. I show what is needed in principle to escape. I speculate on two specific initiatives that would be steps in the right direction. Why low profits, year after year? Price and profits are determined in the short run by supply and demand. But profits in the long run are determined mainly by industry structure and characteristics. The hard disk industry has the structure of a commodity industry. In particular, the desktop HDD market: • Products are undifferentiated, at least in the eyes of most purchasers. • Firms compete mainly on price and dollars per gigabyte, not on features or other product attributes. • Buyers have low-switching cost among HDD suppliers, and no customer loyalty or brand sensitivity. • Entry barriers are low. A number of third-tier or prospective firms can rapidly build significant capacity, using open-market technology and hiring from incumbents. Statistical Summary Selected Data Storage Stocks Industry Sector Company Disk Drives Maxtor Corp. Quantum HDD Group Seagate Technology Western Digital HMT Technology Hutchinson Tech. Komag, Inc. Read-Rite Corp. Intevac Veeco Instruments ** Iomega Corp. Shares Out. (MM) Stock Price CHASE HQ First call estimates. “A”= actual; “E”= estimate INSIGHT • March/April 2000" @default.
- W285917845 created "2016-06-24" @default.
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- W285917845 date "2000-04-01" @default.
- W285917845 modified "2023-09-24" @default.
- W285917845 title "The Low-Profit Trap in Hard Disk Drives, and How to Get Out of It" @default.
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