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- W2860859750 abstract "Showrooming has deeply affected the retail market inthe past decade. As consumers became able to easily compare prices on theirmobile devices, they started using retail stores to try on and experienceproducts and then they ordered online the lower priced versions they liked bestto be delivered directly to their homes. As retailers are trying to adapt tothe showrooming challenges and the shift to online purchases, stores are increasinglyadopting showrooming as a new selling format. We present examples of successful showrooming and develop aframework for when the new selling format can be expected to be used." @default.
- W2860859750 created "2018-07-19" @default.
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- W2860859750 date "2018-01-01" @default.
- W2860859750 modified "2023-09-30" @default.
- W2860859750 title "The Case for Showrooming" @default.
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- W2860859750 doi "https://doi.org/10.4236/ajibm.2018.87112" @default.
- W2860859750 hasPublicationYear "2018" @default.
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