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- W28673846 abstract "This article mainly applies the sociological surveys,research and documentation,and the mathematical statistics method,using the sports marketing theory on the eight cities in Shandong province 1,106 middle-aged sports participation,the decision-making process and the constraints were studied and the players consumer behavior model were developed,so as to provide a theoretical basis for the sports operators on the middle-aged partici-pants in the success of sports marketing activities and developing consumer market further.The results show that: the process that the middle-aged crowd to participate in decision-making sports is a complex process,which consist of the identified the problem-the information search-the evaluation of choice-participation–evaluation.Different ages,education,occupations on the middle-aged participants in the decision-making process is basically the same recognition rate(X2 = 68.79,P 0.05;X2 = 82.37,P 0.05;X2 = 143.26,P 0.05).the constraints of the decision-making process by factor analysis(eigenvalue greater than 1,a total contribution rate of 74.83%)consist of three factors,namely: psychological factors,social factors,scenarios factor.The core of the model is the deci-sion-making process of the participant." @default.
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- W28673846 date "2009-01-01" @default.
- W28673846 modified "2023-09-23" @default.
- W28673846 title "Decision-making process and the constraints about the sport participation from the angle of the strategic marketing" @default.
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