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- W2883261530 abstract "Consumers impulsive buying behavior may have driven consumers to purchasemore things unplanned, which is an advantage for sellers. Impulsive buying behavioris affected by a lot of factors, one of it is sales promotion. Using the right salespromotion tools as a tools or techniques to driven Generation Y consumers forpurchasing more on fashion product at department store might help marketer ofdepartment store to expanding the business. Several previous studies have found theassociation between sales promotion tools and impulsive buying behavior. Thisresearch investigates the association between sales promotion tools such coupons,rebate & discount offer, buy-one-get-one-free, and free sample to impulsive buyingbehavior on Generation Y consumer. Data collected from Yogyakarta. This researchfound that rebate & discount offer is the most effective sales promotion tools amongothers stated in this research to affect Generation Y consumers’ impulsive buyingbehavio" @default.
- W2883261530 created "2018-08-03" @default.
- W2883261530 creator A5049334766 @default.
- W2883261530 date "2017-07-13" @default.
- W2883261530 modified "2023-09-27" @default.
- W2883261530 title "THE EFFECTIVENESS OF SALES PROMOTION TOOLS OFGENERATION Y CONSUMERS’ IMPULSIVE BUYING BEHAVIOR ONFASHION PRODUCT AT DEPARTMENT STORE" @default.
- W2883261530 hasPublicationYear "2017" @default.
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