Matches in SemOpenAlex for { <https://semopenalex.org/work/W2883444977> ?p ?o ?g. }
Showing items 1 to 68 of
68
with 100 items per page.
- W2883444977 abstract "AbstractPeople tend to rely on the recommendations of people they know more than any other advertisement medium. Friend-recommendation and online reviews are the primary criteria considered before making most purchase decisions. Increase in the number of media channels, having too many product options to choose from and the massive amount of advertisement pieces lead the way to the success of word of mouth once again. With recent developments in technology and increase in the number of social media tools and users, word-of-mouth marketing (WOMM) became more important than ever. There are many ways to empower positive word of mouth on behalf of corporate brands. The present chapter aims to summarise the key points of WOMM and provide the readers with a roadmap and tools for successful WOMM applications." @default.
- W2883444977 created "2018-08-03" @default.
- W2883444977 creator A5002118547 @default.
- W2883444977 date "2018-07-16" @default.
- W2883444977 modified "2023-10-05" @default.
- W2883444977 title "Chapter 7.3: Word-of-Mouth Marketing" @default.
- W2883444977 cites W1542334514 @default.
- W2883444977 cites W2004101817 @default.
- W2883444977 cites W2016945820 @default.
- W2883444977 cites W2038888101 @default.
- W2883444977 cites W2047114292 @default.
- W2883444977 cites W2056808145 @default.
- W2883444977 cites W2076817544 @default.
- W2883444977 cites W2082082625 @default.
- W2883444977 cites W2111995023 @default.
- W2883444977 cites W2136789464 @default.
- W2883444977 cites W2139599676 @default.
- W2883444977 cites W2153134053 @default.
- W2883444977 cites W2154273558 @default.
- W2883444977 cites W3122658011 @default.
- W2883444977 doi "https://doi.org/10.1108/978-1-78714-557-320181022" @default.
- W2883444977 hasPublicationYear "2018" @default.
- W2883444977 type Work @default.
- W2883444977 sameAs 2883444977 @default.
- W2883444977 citedByCount "1" @default.
- W2883444977 crossrefType "book-chapter" @default.
- W2883444977 hasAuthorship W2883444977A5002118547 @default.
- W2883444977 hasConcept C112698675 @default.
- W2883444977 hasConcept C136764020 @default.
- W2883444977 hasConcept C137913393 @default.
- W2883444977 hasConcept C144133560 @default.
- W2883444977 hasConcept C162853370 @default.
- W2883444977 hasConcept C2524010 @default.
- W2883444977 hasConcept C26517878 @default.
- W2883444977 hasConcept C33923547 @default.
- W2883444977 hasConcept C38652104 @default.
- W2883444977 hasConcept C41008148 @default.
- W2883444977 hasConcept C518677369 @default.
- W2883444977 hasConcept C90673727 @default.
- W2883444977 hasConceptScore W2883444977C112698675 @default.
- W2883444977 hasConceptScore W2883444977C136764020 @default.
- W2883444977 hasConceptScore W2883444977C137913393 @default.
- W2883444977 hasConceptScore W2883444977C144133560 @default.
- W2883444977 hasConceptScore W2883444977C162853370 @default.
- W2883444977 hasConceptScore W2883444977C2524010 @default.
- W2883444977 hasConceptScore W2883444977C26517878 @default.
- W2883444977 hasConceptScore W2883444977C33923547 @default.
- W2883444977 hasConceptScore W2883444977C38652104 @default.
- W2883444977 hasConceptScore W2883444977C41008148 @default.
- W2883444977 hasConceptScore W2883444977C518677369 @default.
- W2883444977 hasConceptScore W2883444977C90673727 @default.
- W2883444977 hasLocation W28834449771 @default.
- W2883444977 hasOpenAccess W2883444977 @default.
- W2883444977 hasPrimaryLocation W28834449771 @default.
- W2883444977 hasRelatedWork W1520549962 @default.
- W2883444977 hasRelatedWork W1533144710 @default.
- W2883444977 hasRelatedWork W1976388251 @default.
- W2883444977 hasRelatedWork W2030560230 @default.
- W2883444977 hasRelatedWork W2051123421 @default.
- W2883444977 hasRelatedWork W2095218098 @default.
- W2883444977 hasRelatedWork W2187605312 @default.
- W2883444977 hasRelatedWork W2571922910 @default.
- W2883444977 hasRelatedWork W4210406812 @default.
- W2883444977 hasRelatedWork W833734921 @default.
- W2883444977 isParatext "false" @default.
- W2883444977 isRetracted "false" @default.
- W2883444977 magId "2883444977" @default.
- W2883444977 workType "book-chapter" @default.