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- W2884080455 abstract "The dynamics of marketing communication mix can vary in different geographies. Being a developing country makes Turkey a fast mover but unstable. Although coping with these dynamics is not easy, it could be learnt. This chapter aims to help the reader find some useful information about Integrated Marketing Communication applications in the Turkish market." @default.
- W2884080455 created "2018-08-03" @default.
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- W2884080455 date "2018-07-16" @default.
- W2884080455 modified "2023-10-17" @default.
- W2884080455 title "Chapter 7.1: IMC: Integrated Marketing Communication" @default.
- W2884080455 cites W2017386481 @default.
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- W2884080455 doi "https://doi.org/10.1108/978-1-78714-557-320181020" @default.
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