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- W2884296880 abstract "Uncovering the contemporary ways of using traditional mass advertising based on a Turkish brand’s experiences, this case could be taken up in advertising courses at both graduate and postgraduate levels when discussing creativity in advertising and also modern integrated marketing communication methods." @default.
- W2884296880 created "2018-08-03" @default.
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- W2884296880 date "2018-07-16" @default.
- W2884296880 modified "2023-09-24" @default.
- W2884296880 title "Chapter 7.2: Is Advertısement Really Dead? A Case Study of Filli Boya" @default.
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- W2884296880 doi "https://doi.org/10.1108/978-1-78714-557-320181021" @default.
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