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- W2884738424 abstract "Influencer marketing is an important tool to change and reinforce consumers brand associations. Influencers post content that is trying to create intended brand associations. The consumers’ reactio ..." @default.
- W2884738424 created "2018-08-03" @default.
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- W2884738424 date "2018-01-01" @default.
- W2884738424 modified "2023-09-27" @default.
- W2884738424 title "How do influencer marketers affect brand associations? : a semiotic Instagram study in the sports fashion industry" @default.
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