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- W2884845852 abstract "The study analyses communication activities in the area of charity for sick and poor children. On the one hand, charity as a social phenomenon plays an important role in modern society. People are interested in the problems connected with spiritual renaissance; governments, private businesses, and individuals become engaged in different charitable activities. The most popular spheres of these activities support educational projects, helping orphanages, giving financial support to children in need of money or expensive treatment, creating and supporting groups of volunteers ready to entertain children staying in hospitals, etc. On the other hand, our society remains ill-informed about the activities of socially-oriented non-profit organizations, and people do not put much trust in charitable foundations’ activities. That is why in 2016–2017, professionals engaged in charity started a campaign against frauds in the area of charity, meaning pseudo-volunteers, pseudo-charitable foundations, etc. The author presents the results of an Internet survey aimed at defining whether Russian citizens are able to identify real charity foundations, and what they feel about their activities. The paper also focuses on the key concepts reflected in the charity foundations’ texts and their persuasive potential. The author analyses the interaction between visual and verbal components used in the messages of socially-oriented non-profit organizations. Overall, polysemiotic texts of charity foundations appeal to the mercy of the target audience, rousing a desire to help children in need. In the conclusion, the author makes recommendations that may help improve the communication activities of Russian modern charity foundations." @default.
- W2884845852 created "2018-08-03" @default.
- W2884845852 creator A5063974839 @default.
- W2884845852 date "2018-07-13" @default.
- W2884845852 modified "2023-09-23" @default.
- W2884845852 title "Communication Policy Of Charity Foundations Supporting Sick Children: Persuasion Tools" @default.
- W2884845852 doi "https://doi.org/10.15405/epsbs.2018.07.76" @default.
- W2884845852 hasPublicationYear "2018" @default.
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