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- W2884954435 abstract "In the nature of research methodologies, quantitative research and quantitative research data are static through time, compared to qualitative research and qualitative research data. Across the globe, the Internet and mobile technologies are providing unprecedented access to markets and individuals. Such technologies ranges from high-definition video conferencing and instant communication around the world to the ability to reach participants on their mobile devices and access to demographics that are traditionally hard to reach, the Internet is providing technology based research methods like blogs, webinars, virtual intercepts, and virtual reality. The nature of the problem then plays the major role in determining what approaches are suitable. The purpose of this chapter is to cover the three types (trends) of research methodologies: the traditional (quantitative, qualitative), the universal (mixed-methods), and the trends (blogs, webinars, virtual intercepts, and virtual reality)." @default.
- W2884954435 created "2018-08-03" @default.
- W2884954435 creator A5040246688 @default.
- W2884954435 date "2018-01-01" @default.
- W2884954435 modified "2023-09-24" @default.
- W2884954435 title "The Nature of Research Methodologies" @default.
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- W2884954435 doi "https://doi.org/10.4018/978-1-5225-2255-3.ch585" @default.
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