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- W2885482076 abstract "ABSTRACTResearch question: The sports industry has witnessed sustained growth. The cultural, symbolic and stakeholder-embedded nature of sport provides a dynamic setting for developing service research. In this context, an evolution in the logic of value creation can be observed; fans are no longer passive receivers of value but, instead, can be active value co-creators. The sport fan exhibits distinctive characteristics and an ability and willingness to integrate resources and co-produce value propositions, which necessitates an understanding of fan value co-creation. We answer one key research question: what is the role of fans in value co-creation in sports? We do so by conceptually exploring the processes through which sport fans co-create and provide value propositions.Research methods: We use case exemplars to provide a base for the theoretical consideration of the role of sport fans in value co-creation. We verify and consolidate the service-dominant logic (SDL) in the sport context. However, due t..." @default.
- W2885482076 created "2018-08-22" @default.
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- W2885482076 date "2018-08-15" @default.
- W2885482076 modified "2023-10-16" @default.
- W2885482076 title "Sport fans’ roles in value co-creation" @default.
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- W2885482076 doi "https://doi.org/10.1080/16184742.2018.1505925" @default.
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