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- W2886415432 abstract "Consumption is an activity that cannot be separated from the culture of fans. Fanswill try to consume everything related to their favorite idol such as music, dances,movies, dramas, the idol’s fashion styles, as well as the idol’s merchandises.However, it becomes interesting to be discussed when the merchandises collectioncan create a certain identity for the fans such as loyalty identity. This studyexamines fans consumerism culture of a Japanese idol group from Johnny’s calledHey! Say! JUMP. It aims to reveal the meaning given by the fans to theirmerchandises, and the identity they got from their activities of consuming goodsrelated to Hey! Say! JUMP. The study was done using ethnography approach inwhich the authors conducted In-Depth interviews and direct observations to seveninformants of Tobikko (Hey! Say! JUMP’s fans) in Surabaya. The study wasanalyzed by using the theory of Textual Poachers by Henry Jenkins. The resultshows that through the merchandises of Hey! Say! JUMP, Tobikko get muchmotivation from the idols which influence their life as well as the ‘media’ to feelcloser to the idols. In addition, there are three different identities that built by theseven informants. However, the number of merchandises owned by Tobikko cannot indicate the level of their loyalty to Hey! Say! JUMP." @default.
- W2886415432 created "2018-08-22" @default.
- W2886415432 creator A5001453597 @default.
- W2886415432 date "2018-01-16" @default.
- W2886415432 modified "2023-09-23" @default.
- W2886415432 title "THE STUDY OF IDENTITY BUILT BY TOBIKKO (HEY! SAY! JUMP’SFANS) IN SURABAYA THROUGH THE CONSUMPTION OF HEY! SAY!JUMP’S MERCHANDISES" @default.
- W2886415432 hasPublicationYear "2018" @default.
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