FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W2886450147> ?p ?o ?g. }

• W2886450147 abstract "Abstract When companies fail and withdraw their brands from the marketplace, consumers may retain positive affect and abiding loyalty to discontinued brands. This research, anchored in the extant brand relationship literature, introduces the concept of transference from psychiatry to explore the ways in which consumers' continuing relationships with a defunct brand impact the relational trajectories with competing and substitute brands in the marketplace. A unique study was conducted in New Zealand. The Georgie Pie brand was purchased and killed by McDonald's, leaving distraught consumers and room for a new competitor, Burger King, to enter the marketplace. The ways in which competitors replaced Georgie Pie differed by geographic region, and an analysis by region revealed that, under the right market conditions, transference of allegiance from the dead brand to competitor alternatives is possible, even toward the corporation deemed guilty for the failure of the beloved brand." @default.
• W2886450147 created "2018-08-22" @default.
• W2886450147 creator A5017255540 @default.
• W2886450147 creator A5027391789 @default.
• W2886450147 creator A5079600237 @default.
• W2886450147 date "2019-04-01" @default.
• W2886450147 modified "2023-09-24" @default.
• W2886450147 title "Brand afterlife: Transference to alternate brands following corporate failure" @default.
• W2886450147 cites W1988944074 @default.
• W2886450147 cites W1989134812 @default.
• W2886450147 cites W2005092827 @default.
• W2886450147 cites W2012014934 @default.
• W2886450147 cites W2015671938 @default.
• W2886450147 cites W2015885630 @default.
• W2886450147 cites W2016150956 @default.
• W2886450147 cites W2018798419 @default.
• W2886450147 cites W2025806075 @default.
• W2886450147 cites W2027020992 @default.
• W2886450147 cites W2027883876 @default.
• W2886450147 cites W2031903956 @default.
• W2886450147 cites W2043886887 @default.
• W2886450147 cites W2047256903 @default.
• W2886450147 cites W2047888985 @default.
• W2886450147 cites W2053180270 @default.
• W2886450147 cites W2055180365 @default.
• W2886450147 cites W2057932134 @default.
• W2886450147 cites W2061298379 @default.
• W2886450147 cites W2061609477 @default.
• W2886450147 cites W2061777919 @default.
• W2886450147 cites W2064610021 @default.
• W2886450147 cites W2068719957 @default.
• W2886450147 cites W2070299628 @default.
• W2886450147 cites W2072951353 @default.
• W2886450147 cites W2086157089 @default.
• W2886450147 cites W2091911685 @default.
• W2886450147 cites W2100248176 @default.
• W2886450147 cites W2106608244 @default.
• W2886450147 cites W2124596021 @default.
• W2886450147 cites W2124690605 @default.
• W2886450147 cites W2130526768 @default.
• W2886450147 cites W2131808999 @default.
• W2886450147 cites W2135099581 @default.
• W2886450147 cites W2138163153 @default.
• W2886450147 cites W2140669957 @default.
• W2886450147 cites W2143231719 @default.
• W2886450147 cites W2163085740 @default.
• W2886450147 cites W2484501960 @default.
• W2886450147 cites W3124394317 @default.
• W2886450147 cites W3125494162 @default.
• W2886450147 cites W4230948413 @default.
• W2886450147 cites W4235678817 @default.
• W2886450147 cites W4237326381 @default.
• W2886450147 cites W4247487336 @default.
• W2886450147 cites W4292811746 @default.
• W2886450147 cites W4301357780 @default.
• W2886450147 doi "https://doi.org/10.1016/j.jbusres.2018.07.054" @default.
• W2886450147 hasPublicationYear "2019" @default.
• W2886450147 type Work @default.
• W2886450147 sameAs 2886450147 @default.
• W2886450147 citedByCount "1" @default.
• W2886450147 countsByYear W28864501472020 @default.
• W2886450147 crossrefType "journal-article" @default.
• W2886450147 hasAuthorship W2886450147A5017255540 @default.
• W2886450147 hasAuthorship W2886450147A5027391789 @default.
• W2886450147 hasAuthorship W2886450147A5079600237 @default.
• W2886450147 hasConcept C10138342 @default.
• W2886450147 hasConcept C111472728 @default.
• W2886450147 hasConcept C112698675 @default.
• W2886450147 hasConcept C127576917 @default.
• W2886450147 hasConcept C138885662 @default.
• W2886450147 hasConcept C144133560 @default.
• W2886450147 hasConcept C162853370 @default.
• W2886450147 hasConcept C17744445 @default.
• W2886450147 hasConcept C178300618 @default.
• W2886450147 hasConcept C199539241 @default.
• W2886450147 hasConcept C2776351663 @default.
• W2886450147 hasConcept C2776967331 @default.
• W2886450147 hasConcept C2778348171 @default.
• W2886450147 hasConcept C2780144342 @default.
• W2886450147 hasConcept C538439097 @default.
• W2886450147 hasConcept C57375061 @default.
• W2886450147 hasConcept C71508700 @default.
• W2886450147 hasConcept C78458016 @default.
• W2886450147 hasConcept C86803240 @default.
• W2886450147 hasConcept C94625758 @default.
• W2886450147 hasConceptScore W2886450147C10138342 @default.
• W2886450147 hasConceptScore W2886450147C111472728 @default.
• W2886450147 hasConceptScore W2886450147C112698675 @default.
• W2886450147 hasConceptScore W2886450147C127576917 @default.
• W2886450147 hasConceptScore W2886450147C138885662 @default.
• W2886450147 hasConceptScore W2886450147C144133560 @default.
• W2886450147 hasConceptScore W2886450147C162853370 @default.
• W2886450147 hasConceptScore W2886450147C17744445 @default.
• W2886450147 hasConceptScore W2886450147C178300618 @default.
• W2886450147 hasConceptScore W2886450147C199539241 @default.
• W2886450147 hasConceptScore W2886450147C2776351663 @default.
• W2886450147 hasConceptScore W2886450147C2776967331 @default.
• W2886450147 hasConceptScore W2886450147C2778348171 @default.
• W2886450147 hasConceptScore W2886450147C2780144342 @default.
• W2886450147 hasConceptScore W2886450147C538439097 @default.

• next