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- W2886693824 abstract "The times are long gone when universities were closed entities dominated by a selected group of professors. Modern universities cater to a wide variety of stakeholder groups and are hence socially embedded. This makes universities ‘social accountable’: they provide information, project an image of themselves and are connected in different ways to actors in the environment who are important providers of resources, support, commitment, trust and legitimacy. Reputation management is therefore important. We ask what is typical for the reputation management of universities? What are the core symbols and how are different types of symbols balanced? How much do universities focus on their performance record, their moral symbols (openness, trust, caring, etc.) and professional qualities? We set out to answer these questions using a comparative analysis of twenty universities in four Nordic countries. The data consist of a web-census—a systematic analysis of the websites of the universities in question in 2005 and 2015." @default.
- W2886693824 created "2018-08-22" @default.
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- W2886693824 date "2018-08-05" @default.
- W2886693824 modified "2023-10-09" @default.
- W2886693824 title "Reputation Management in Nordic Universities—Profiles and Development Over Time" @default.
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- W2886693824 doi "https://doi.org/10.1007/978-3-319-92713-8_2" @default.
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