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• W2886736973 startingPage "188" @default.
• W2886736973 abstract "The rise of influencer marketing makes YouTube an ideal media platform to implement such marketing strategies. Many scholars consider the success of YouTube influencer marketing as a result of high..." @default.
• W2886736973 created "2018-08-22" @default.
• W2886736973 creator A5012883116 @default.
• W2886736973 creator A5038540050 @default.
• W2886736973 creator A5068965627 @default.
• W2886736973 date "2018-07-03" @default.
• W2886736973 modified "2023-10-17" @default.
• W2886736973 title "Factors affecting YouTube influencer marketing credibility: a heuristic-systematic model" @default.
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