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- W2886929474 abstract "When almost eighty percent of the senior executives from 362 companies claimed they provided an exceptional customer experience, only eight percent of their customers agreed [1]. It is challenging and necessary to evaluate customer experiences in a proper way, especially under the Chinese cultural background. This paper describes the new application of the Wizard-of-Oz method aimed at exploring deep customer experience preferences. In the following article the authors illustrate the essence of customer experience and present the overview of the Wizard-of-Oz method across the sections. Furthermore the article details the practice of the Wizard-of-Oz experiment based on a development project of smartphone-based vehicle telematics services. Finally the article analyzes the results from the Wizard-of-Oz experiment in the form of sentiment trend matrix." @default.
- W2886929474 created "2018-08-22" @default.
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- W2886929474 date "2018-06-01" @default.
- W2886929474 modified "2023-09-26" @default.
- W2886929474 title "Using the Wizard-of-Oz Method for Exploring Deep Customer Experience Preferences" @default.
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- W2886929474 doi "https://doi.org/10.1109/ice.2018.8436301" @default.
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